Customer Centricity in E-Commerce

Customer centricity should not stop at online retailing either.

Whitepaper Customer Centricity


Customer centricity is becoming increasingly important in online retailing. Unfortunately, many online retailers don’t know what exactly this means. What do retailers need to keep in mind and how can they implement customer centricity in their company?



Customer centricity also includes providing customers with the service they want.



Customers should receive the same support online that they expect from brick-and-mortar retailers.



Personalized branding on track & trace pages, adds value to any customer experience.