Prepare your banner images for emails and/or your Order Status page.
Products
Integrations
pL Campaign Manager
Campaign Manager is a self-service module that allows you to set up, run, and measure the impact of your post-purchase marketing campaigns.
Benefits of parcelLab Campaign Manager
Take control over your marketing activities with parcelLab’s Campaign Manager module. The system allows highly targeted campaigns to help you promote products and increase brand awareness, keep customers informed through targeted announcements, and engage with customers via reviews and feedback.
What is Campaign Manager used for
Campaign Manager is designed to support marketing and digital teams leverage the high-engagement communications sent as part of the post-purchase experience. It allows easy setup and modification of banners in emails and on the Order Status page that you can schedule for a set period of time to promote products and increase brand awareness, which is especially useful for event-based marketing (for example: Black Friday and seasonal offers).
pL Engage
Marketing Automation
Customer Experience
Campaign Manager integration overview
Create additional touchpoints in your post-purchase communications and drive re-purchases by advertising promotional offers with Campaign Manager. It is contained in the Portal platform with an intuitive user interface that you can use to configure marketing campaign banners to include in your communications by using the following features:
- Audience Builder: Provide personalized experiences by targeting campaigns at specific audiences.
- Campaign Builder: Take full control over campaign banner content to include in emails and on your Order Status page.
- Campaign Analytics: Review campaign performance and make data-driven decisions to improve campaign reach in your communications.
How to Connect Campaign Manager
To integrate campaign banners in your communications, you need to complete the following setup:
Step 1
Step 2
Configure the target audiences for campaign banners in the Campaign Manager module in the Portal.
Step 3
Create your campaigns and set the relevant details in the Campaign Manager module in the Portal.
Note: You can add up to five banners on your Order Status page and include multiple banners in emails by using the standard email content type in conjunction with the HTML content type.
Step 4
Configure the display of campaign banners in your communications:
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- For emails, add the {{generated/campaign/email_banner placeholder in the corresponding email template or if you use the HTML content type to create your campaign banners for emails, you need to add the {{generated/campaign/html_banner
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- For the Order Status page, the campaign banner will be active by default via the use_campaign_banners
Resources
Technical Guide
Campaign Manager Overview
