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Transactional vs marketing email: How IKEA dissolved a false trade-off
Blog #12 (1)
Featured

Transactional vs marketing email: How IKEA dissolved a false trade-off

Transactional vs marketing email: How IKEA dissolved a false trade-off
……
Read more: Transactional vs marketing email: How IKEA dissolved a false trade-off
How one DTC brand built 100+ CX automations with no IT-dependency
Blog #11 (2)
Featured

How one DTC brand built 100+ CX automations with no IT-dependency

From six manual follow-ups to 100+ automations: How one CX leader built an automation engine……
Read more: How one DTC brand built 100+ CX automations with no IT-dependency
The EU withdrawal button is not the story. The operating model behind it is.
parcellab-eu-withdrawal-button
Featured

The EU withdrawal button is not the story. The operating model behind it is.

For information purposes only. This article does not constitute legal advice. Compliance with applicable…

Read more: The EU withdrawal button is not the story. The operating model behind it is.
From branded bids to retention ROI: The spend portfolio model that turns waste into margin
Three shifts from ad spend to compounding customers
Featured

From branded bids to retention ROI: The spend portfolio model that turns waste into margin

You’re paying twice for your best customers. Here’s the framework to stop

“We…

Read more: From branded bids to retention ROI: The spend portfolio model that turns waste into margin
5 tactics that save up to 35% of lost sales
5 tactics that save up to 35% of lost sales
Featured

5 tactics that save up to 35% of lost sales

Almost every retailer who decides to tackle revenue recovery in returns walks in with…

Read more: 5 tactics that save up to 35% of lost sales

Latest reads

Barcelona Customer Day
Location: Barcelona, Spain Event date: October 14, 2026
Shoptalk Fall 2026
Location: Nashville Event date: September 29 – October 1, 2026
Customer Day Köln
Location: Cologne, Germany Event date: September 3, 2026
Minneapolis Customer Festival
Location: Minneapolis, MN Event date: September 1 – 3, 2026
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Guides


Step-by-step playbooks packed with expert strategies to help you optimize every stage of the post-purchase journey.

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Choosing the right returns experience management solution
The final hurdle: The 30-day guide for peak season success
Building a business case for a returns experience management solution
From pain point to opportunity: How self-service returns empower customers and boost revenue
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Research


In-depth reports and data-driven insights uncovering industry trends, customer behaviors, and market opportunities.

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German Fashion UNBOXED – Teil 2 (Qualitative Studie)
German Fashion UNBOXED study
eCommerce shipping experience study 2025
The Total Economic Impact of parcelLab Engage
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Blog articles


Actionable tips, expert perspectives, and real-world stories to help you stay ahead in eCommerce and post-purchase experiences.

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Transactional vs marketing email: How IKEA dissolved a false trade-off
Consumer Research •
How one DTC brand built 100+ CX automations with no IT-dependency
Consumer Research •
The EU withdrawal button is not the story. The operating model behind it is.
Consumer Research •
From branded bids to retention ROI: The spend portfolio model that turns waste into margin
Marketing • Post-Purchase •
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Case studies

See how brands use parcelLab to keep customers engaged, boost loyalty, and turn every delivery into their next sale.

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URBN drives revenue and reduces customer pain points with a powerful post-purchase experience
URBN drives revenue and reduces customer pain points with a powerful post-purchase experience
Caraway Home reduces package theft to 1%
Caraway Home reduces package theft to 1%
ALDI ONLINESHOP drives 8M clicks back to their website since implementing parcelLab
ALDI ONLINESHOP drives 8M clicks back to their website since implementing parcelLab
Farfetch sees 79% of customers return to website via tracking
Farfetch sees 79% of customers return to website via tracking
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Webinars


Watch expert-led discussions and deep dives into industry challenges, innovations, and strategies—available on demand.

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Choppy waters ahead: Opportunities and challenges for retailers and brands in 2025
Event date: December 10, 2024
Unleashing AI’s peak power: Drive conversions and loyalty that lasts
Delivery Experience • Event date: November 6, 2024
Conversational commerce: Hype or game-changer for conversion?
Event date: October 23, 2024
Boosting the bottom line by improving the post-purchase journey with parcelLab Engage: A TEI deep dive
Event date: September 26, 2024
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