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Increase Ecommerce Conversion

Customers saw a 2-3% rise in on-site conversion through a swift decision-making experience and 42% more repeat purchases with personalized post-purchase communications.

increase ecommerce conversions

Reduce Cart Abandonment

Ease consumer uncertainty that causes cart abandonment and improve customer satisfaction around the delivery process by displaying predictive delivery dates on product detail and checkout pages.


Speed Up Purchasing Decisions

Provide consumers with a faster and more confident decision-making experience by setting clear delivery expectations, which speed up on-site checkout.


Accelerate Reconversions

Leverage high engagement touchpoints in your post-purchase customer journey to drive traffic back to your web shop and deliver personalized shopping recommendations or targeted offers that accelerate repeat purchases.




Predictive Delivery Date

Machine learning powers accurate predictions displayed on product and checkout pages, enhancing conversion and customer experience.

Low Latency API

Low Latency API

Out-of-the-box API guarantees <8 ms responses, enabling quick load times for crucial PDP and checkout.

Machine Learning Algorithm

Machine Learning Algorithm

Random Forest model, with zip-code accuracy, is ready post two-week training and continually adapts from historical data.



Configure delivery date predictions considering factors like warehouse setup, processing time, ad hoc adjustments, and various delivery methods.

Order Status Page

Order Status Page

Empower consumers with self-serve order status on your branded site to enhance delivery satisfaction.

Unlimited Emails

Unlimited Emails

Generate engaging touchpoints and personalized recommendations to increase webshop traffic and enhance repeat purchases.

Trigger Builder

Trigger Builder

Design personalized customer journeys based on multiple inputs and conditions far beyond simple carrier updates. 

Conditional Placeholders

Conditional Placeholders

Inject specific customer-relevant, order-relevant, or shipment-relevant details within any message to promote reconversions.

Customer Service Portal

Customer Service Portal

Equip agents with unified access to order and communication history, enabling a focus on value-add activities like cross- and upselling.

Single Sign-On (SSO)

Single Sign-On (SSO)

Simple and secure access to parcelLab’s customer service and reporting portal for unlimited users.

Audience Builder

Audience Builder

Build highly segmented audiences based on tracking stage, individual rules, or groups of rules.

Campaign Builder 

Campaign Builder 

Design targeted visual campaigns to boost click-throughs and conversions in emails and on status pages.

Reporting & Analytics


Provides full campaign visibility, enabling performance tracking and optimization to boost conversions.

Customer Increase Conversion Metrics


Higher On-Site Conversion

A predictive promise date on product and checkout pages reduces consumer uncertainty and boosts conversion.


Reduced Time on PDP

Clear pre-checkout delivery expectations facilitate quicker, more confident purchasing decisions and faster conversion.


More Repeat Purchases

Personalized & proactive communication boosts customer engagement and encourages repeat purchases.

mediamarkt logo mediamarkt logo
11teamsports 11teamsports

MOO: Complete control leads to 3.4x more contacts

MediamarktSaturn: Achieved 2.5 million extended customer touchpoints

11teamsports: Customer loyalty pays off with 19% more sales as a result


Frequently Asked Questions

How can I increase ecommerce conversion with parcelLab?

Our Convert suite empowers retailers to reduce consumer uncertainty and cart abandonment, and promote faster, more confident decision-making by displaying predictive delivery dates on product detail and checkout pages. The Engage suite leverages high engagement touchpoints to drive traffic and deliver personalized content like shopping recommendations and targeted offers that accelerates reconversion. 

How is parcelLab different from other vendors? 

While our competitors’ solutions are made for system owners, parcelLab is the only post-purchase software truly built for Experience Designers—people who understand their consumers better than anyone else but are not necessarily technical. Unlike other vendors’ rigid data models that require custom development for any data changes, our product is powered by the parcelLab platform’s flexible and intuitive data model.

What’s the effort involved in implementing parcelLab Products?

Depending on the products you select, implementation time typically takes 8-10 weeks to set-up, test, and train you on the solution, depending on the number of carrier connections and overall configurations.

parcelLab’s dedicated and specialist implementation team of data scientists, carrier logistics experts, and project managers helps ensure a smooth and efficient timeline that accommodates anticipated data requirement changes, rigorous test plans, and room for necessary user training.

Learn More About parcelLab’s Product Suites

parcellab convert Convert

Provide a predictive delivery date that increases conversions, reduces uncertainty, and improves customer satisfaction.

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engage Engage

Enhance your post-purchase journey with personalized communications that keep customers informed every step of the way.

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retain Retain

Turn potential customer dissatisfaction into an opportunity for revenue retention by digitizing your returns process.

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Transform Your Post-Purchase Experience

Learn more about how parcelLab can get you up and running quickly.

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