Research

Post-Purchase Strategies of Online Retailers in the Home & Living Sector

The days of free shipping are over in online furniture retailing. At the end of 2021, four of the 14 largest online furniture retailers were still shipping orders free of charge.

Content of the study

Shipping charges: Shipping costs, returns do not

The days of free shipping are over in online furniture retailing. At the end of 2021, four of the 14 largest online home & living retailers were still shipping orders free of charge in general, but the analysis in October 2022 found that not a single retailer was still offering free shipping….

  • Analysis of 14 home & living retailers in the area of shipping & returns
  • Test orders at the 14 Home & Living retailers
  • Best practice tips using the example of IKEA

Key findings

None of the retailers still offer free shipping

10 out of 14 retailers let the customer return free of charge

2 out of 14 retailers name a delivery date