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Customer Centricity in E-Commerce

Customer centricity should not stop at online retailing either.

Customer Centricity in E-Commerce
 

Whitepaper Customer Centricity

Customer centricity is becoming increasingly important in online retailing. Unfortunately, many online retailers don't know what exactly this means. What do retailers need to keep in mind and how can they implement customer centricity in their company?

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Service

Customer centricity also includes providing customers with the service they want.

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Consulting/Information

Customers should receive the same support online that they expect from brick-and-mortar retailers.

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Inspiration/Experience

Personalized branding on track & trace pages, adds value to any customer experience.

Stuart Hill

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Stuart Hill FARFETCH’s SVP of Logistics
Stuart Hill
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Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

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