Run targeted campaigns
Turn moments into milestones with targeted campaigns
Easily deliver targeted post-purchase campaigns that maximize conversions, deepen loyalty, and keep your customers coming back for more.
What we deliver
While keeping customers engaged, retailers can also
Drive repeat purchases
A global fashion retailer used parcelLab to boost repeat purchases in their baby category. By targeting maternity product buyers, they added visual banners to post-purchase emails, driving traffic to a curated landing page.
Optimize campaign performance
An outdoor recreation retailer leveraged parcelLab for better campaign targeting of their D2C customers. Their Order Operations Manager implemented dynamic banners in post-purchase emails to promote store openings and events.
Resolve issues proactively
A luxury fashion retailer resolved customs-related order issues using parcelLab. Their eCommerce Operations Manager placed targeted text banners in emails and tracking pages, directing customers to a support page for customs declarations.
Maximize customer retention
A global electronics brand improved loyalty program engagement by segmenting high-value customers. They triggered personalized reward notifications via post-purchase emails and tracking pages.
Targeted post-purchase campaigns that drive real results
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Increase in repeat purchases
Drive repeat purchases through tailored messaging across relevant channels.
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Higher click-through rate
Drive customer engagement across post-purchase emails with hyper-personalized campaigns.
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Faster campaign creation
Build targeted campaigns for relevant audiences in minutes, cutting manual work significantly.
Ready to get started?
Turn your delivery experience into a competitive advantage
With parcelLab, you can
Drive engagement with advanced segmentation
Reach the right customers with the right message automatically, intelligently, and at scale.
KEY FEATURES:
- Segment customers with precision using behavioral, demographic, and preference-based filters to create hyper-targeted campaigns
- Personalize engagement strategies by tailoring messages for loyal customers, at-risk customers, and new buyers to maximize retention and reactivation
- Use dynamic, auto-updating segments to ensure campaigns stay relevant as customer behavior evolves
Maximize revenue with AI product recommendations
Deliver smarter product suggestions that boost order value and keep customers coming back.
KEY FEATURES:
- Dynamically suggest upsells and cross-sells based on purchase history, browsing patterns, and frequently bought-together products
- Embed personalized recommendations across multiple touchpoints, including emails, order tracking pages, and the returns portal
- Use data-backed insights to refine recommendations over time, increasing average order value and lifetime customer value
Optimize performance with A/B testing
Test, learn, and optimize every campaign to drive higher engagement and stronger results.
KEY FEATURES:
- Continuously refine campaigns by testing subject lines, visuals, CTAs, and promotional offers to discover what drives engagement
- Leverage testing insights to improve key metrics, such as open rates, click-through rates, and conversion rates
- Test and optimize discount strategies to target the right customers with the right incentives, increasing purchase likelihood and customer retention
Use a single source of truth with a centralized dashboard
Gain full control and visibility with one centralized hub for all your post-purchase communications.
KEY FEATURES:
- Manage all post-purchase communications in one place, from delivery updates to marketing campaigns
- Monitor campaign success with detailed analytics and reporting, ensuring real-time performance tracking and optimization
- Leverage automation and streamlined workflows to ensure messages are delivered at the right moment, increasing relevance and reducing manual effort
Expand reach with multi-channel campaign delivery
Meet customers where they are with timely, personalized messages across every channel.
KEY FEATURES:
- Connect with customers through their preferred channels, including email, SMS, and push notifications, ensuring higher engagement rates
- Automate post-purchase messaging by linking customer actions, such as order placement, delivery, or returns, to personalized campaigns.
- Use real-time delivery tracking to optimize send times and avoid message fatigue, keeping customer interactions meaningful
Let the Marketing Agent create faster, smarter, and more impactful post-purchase campaigns for you
Built for Experience Designers dedicated to post-purchase excellence
With parcelLab’s post-purchase platform, brands can take full control of tracking, updates, and returns.
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it—here’s what our customers say.
Entertainment
Validated reviewer via G2
“It’s marketing made easy and effective! Campaign Manager is solving marketing challenges like targeting precise customer segments and setting up campaigns. It helps in reducing support inquiries by addressing common issues through targeted campaigns.”
Luxury goods & Jewelry
Validated reviewer via G2
“As a marketer, I’ve found parcelLab to be an invaluable tool. The platform’s robust analytics features allow me to track and analyze customer behavior throughout the post-purchase journey. The data has been instrumental in understanding our customer preferences and optimizing our marketing campaigns.”
Francisco G., MediaMarkt
Validated reviewer via G2
“We had difficulty in unifying the messages that our customers receive from more than 6 different carriers, thanks to ParcelLab we have managed to unify the communication to our customers both the content and the design, and above all, to have a vision of the effectiveness of the messages.”
parcelLab user
Validated reviewer via G2
“parcelLab has helped my team address several key marketing challenges. By providing more detailed insights into customers’ experiences, we’ve been able to develop more targeted and effective marketing campaigns that help us keep customers for life!”
Rachel T., New Look
Validated reviewer via G2
“parcelLab allows us to communicate to our customers about their orders and returns in a consistent clear and simple way. We can personalise our communications to have our branding. We can run campaigns through PL systems to communicate additional information to customers.”
79%
higher customer retention
“By launching Campaign Manager, we enhanced the delivery experience for customers by sending alerts for additional customs clearance information required. We reduced delivery-related contacts by 30-40% in the first roll-out and are now expanding the solution to new locations to localize the customer experience and best serve our customers.”
José Pedro Sá
Senior Business Analyst, Farfetch
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Your questions, answered
Campaign Manager is purpose-built for post-purchase engagement. It integrates seamlessly into order tracking pages, returns portals, and transactional emails, allowing businesses to automate targeted campaigns based on real-time customer interactions without relying on third-party tracking pages.
Yes! Campaign Manager dynamically segments customers based on behavior, purchase history, and engagement levels, ensuring hyper-targeted messaging. It also supports AI-driven product recommendations, A/B testing, and automated triggers, so every campaign reaches the right customer at the right time without manual effort.
The centralized dashboard gives real-time visibility into open rates, click-through rates, conversion metrics, and campaign impact on repeat purchases. With automated testing and analytics, businesses can continuously refine their messaging, ensuring higher engagement and maximum ROI.
Design experiences that create customers for life
