Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Use case
Turn every post-purchase touchpoint into revenue
Every post-purchase moment is a chance to drive more sales and deeper engagement. With parcelLab, you can turn routine updates into revenue-generating opportunities using AI-driven product recommendations, event-triggered campaigns, and personalized offers—seamlessly woven into your customer communication.
Why brands love us
“…I especially like the added features of Campaign Manager and Trending Late, making personalisation of communication to customers easy and enables better tracking of delays and other deviations in my organisation.”
G2 review
Leader in home furnishing
“…For MOO, the personal touch is everything – it’s a part of the offering. We’re happy to be a core part of their post-purchase strategy, both solidifying their clear brand and helping their customers, who are building theirs, know they have a trustworthy brand on their side. It’s great to see how much of a difference even the most subtle changes in post-purchase can make”.
Andra Vilmane
Customer Success Manager for MOO
How parcelLab helps you turn post-purchase into a growth engine
With smart recommendations, targeted offers, and data-driven segmentation, parcelLab helps you turn every post-purchase touchpoint into an opportunity to engage and grow.
Boost sales with smart product recommendations
Why stop selling after checkout? Keep customers engaged with AI-powered recommendations that feel personal and timely—driving more sales without extra effort.
KEY FEATURES:
- Smart product suggestions: Recommend the perfect items based on past purchases and browsing habits
- Dynamic content: Highlight best-sellers and frequently bought-together products to boost conversions.
- Cross-channel personalization: Deliver a consistent experience across email, SMS, and tracking pages based on customer preferences
Turn every delivery into a chance to sell more
Keep customers engaged with perfectly timed offers that boost order value and drive repeat purchases—without feeling pushy.
KEY FEATURES:
- Smart delivery-based triggers: Suggest accessories, refills, or subscriptions right when they’re needed
- Personalized discounts: Offer exclusive, limited-time deals based on customer behavior
- Test and optimize: A/B test promotions to see what resonates and maximize impact
Benchmark your engagement & stay ahead
See how your campaigns stack up and fine-tune your strategy for even better results.
KEY FEATURES:
- Spot engagement trends: Track how customers interact with your messages over time
- See how you compare: Measure performance against industry benchmarks and find areas to improve
- Optimize for more conversions: Use real-time insights to refine messaging, timing, and impact
Target with precision using smart segmentation
Make every campaign count by targeting customers based on what matters most—how they shop, what they love, and how they engage with your brand
KEY FEATURES:
- Smarter segmentation: Group customers by behavior, preferences, and demographics for hyper-targeted messaging
- Personalized engagement: Reward loyal customers, re-engage inactive ones, and tailor offers to their needs with advanced segmentation
- No more manual updates: Your segments update automatically based on customer behavior, keeping your campaigns relevant and impactful
Boost performance effortlessly—let our PPX Improvement Agent do the work
Impact of optimizing post-purchase campaigns
Boost conversion rates
Drive more sales with personalized recommendations at the right moment, keeping customers engaged and coming back.
Lower costs
Retain more customers and maximize lifetime value without increasing marketing spend by fostering loyalty through targeted engagement.
Increase campaign ROI
Improve click-through and engagement with AI-driven personalization that tailors messaging, offers, and recommendations in real time.
Keep customers happy
Deliver seamless post-purchase interactions that build trust, strengthen relationships, and keep customers engaged.
Every post-purchase touchpoint is a chance to engage, drive revenue, and build lasting customer loyalty
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Higher average order value
Increase customer lifetime value
Engage return customers with seamless exchanges and incentives that drive higher spending.
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More repeat purchases
Turn returns into retention
Encourage customers to shop again with seamless exchanges and personalized incentives.
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Fewer WISMO calls
Reduce support inquiries
Proactively update customers on orders and returns to prevent unnecessary WISMO calls.
Ready to get started? Transform your post-purchase experience today
Integrations
Work seamlessly with your existing tools
Supercharge your post-purchase campaigns with seamless integrations. Connect with top marketing, customer data, and personalization platforms like Bloomreach, Qualtrics, Tealium, eKomi, Vonage, Klaviyo, and Inxmail – so you can engage smarter and drive more impact.
Get a free assessment of your retail customer experience
We’ll place a real transaction with your brand to uncover gaps in communication, tracking, and returns. See how your experience stacks up—and where you’re leaving revenue and loyalty on the table.
Post-purchase audits reveal the real story. Experience your post-purchase journey through your customers’ eyes.
What our customers told us
“Journey Manager has been a game-changer, allowing us to automate customer interactions while keeping everything personalized and on-brand.”
FARFETCH
Leading luxury fashion brand
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it—here’s what our customers say.
Entertainment
Validated reviewer via G2
“It’s marketing made easy and effective! Campaign Manager is solving marketing challenges like targeting precise customer segments and setting up campaigns. It helps in reducing support inquiries by addressing common issues through targeted campaigns.”
Luxury goods & Jewelry
Validated reviewer via G2
“As a marketer, I’ve found parcelLab to be an invaluable tool. The platform’s robust analytics features allow me to track and analyze customer behavior throughout the post-purchase journey. The data has been instrumental in understanding our customer preferences and optimizing our marketing campaigns.”
Christine O.
Validated reviewer via G2
“Quick process to track parcel delivery number and get the latest status of the shipment. Feature to communicate with customer post-purchase enable us to cross selling with product that customer might have interest. No-code installation help us to running the system within the same week.”
parcelLab user
Validated reviewer via G2
“Campaign Manager is solving marketing challenges like targeting precise customer segments and setting up campaigns. It helps in reducing support inquiries by addressing common issues through targeted campaigns.”
Rachel T., New Look
Validated reviewer via G2
“parcelLab allows us to communicate to our customers about their orders and returns in a consistent clear and simple way. We can personalise our communications to have our branding. We can run campaigns through PL systems to communicate additional information to customers.”
parcelLab user, Apparel & Fashion
Validated reviewer via G2
“parcelLab has redefined our strategy, resulting in a notable rise in revenue. The platform facilitates the effortless display of related products and simplifies exchanges, offering more than mere logistic solutions.”
Your questions, answered
parcelLab seamlessly connects with your CRM, email marketing platforms, and customer service tools to enhance your existing campaigns without additional development work.
Yes, you can fully brand and customize messaging, banners, and recommendations to match your unique marketing strategy.
parcellab’s platform provides in-depth analytics, including engagement benchmarks, click-through rates, and conversion tracking to ensure you get the best ROI.
Transform your post-purchase experience today
