Consumer Research German More research

Post-Purchase Strategies of Online Retailers in the Home & Living Sector

The days of free shipping are over in online furniture retailing. At the end of 2021, four of the 14 largest online furniture retailers were still shipping orders free of charge.

Post-Purchase Strategies of Online Retailers in the Home & Living Sector
 

Content of the study

 

Shipping charges: Shipping costs, returns do not

The days of free shipping are over in online furniture retailing. At the end of 2021, four of the 14 largest online home & living retailers were still shipping orders free of charge in general, but the analysis in October 2022 found that not a single retailer was still offering free shipping....

  • Analysis of 14 home & living retailers in the area of shipping & returns
  • Test orders at the 14 Home & Living retailers
  • Best practice tips using the example of IKEA
 

Key findings

None of the retailers still offer free shipping

None of the retailers still offer free shipping

10 out of 14 retailers let the customer return free of charge

10 out of 14 retailers let the customer return free of charge

2 out of 14 dealers name a delivery date

2 out of 14 retailers name a delivery date

Direct to Consumer / German

D2C Post-Purchase Experience​ Study 2023​

An analysis of 50 well-known D2C and corporate brands in Germany Read 

eBook / Global

Understanding post-purchase behaviour

This guide will explore the ins and outs of the post-purchase experience, including what it is, why it matters, and how to optimize it. Read 

Whitepaper / Global

The ultimate Post-Purchase Guide

What every online retailer needs to know about post-shipment communication. From A to Z with examples and best practices. Read 

Consumer Research / USA

US e-commerce returns​ study 2022

Findings from orders with the 200 largest e-commerce retailers in the United States, placed between November 2021 and January 2022. parcelLab partnered with YouGov to gather customer insights and shopper perceptions around returns. Read