Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Research
US online apparel report 2022
A seamless post-purchase experience is key to customer loyalty in apparel. Our report reveals how top brands use personalized communication and engagement to strengthen retention and create lasting impressions.
June 13, 2022
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Research summary
In the competitive world of apparel, the post-purchase experience is a powerful tool for building customer loyalty. Our 2022 report uncovers the strategies top brands use to style their post-purchase interactions, ensuring customers return for more.
In this study, you’ll discover
- The impact of a well-crafted post-purchase experience on customer retention
- Key elements that elevate your brand in the eyes of your customers
- How to use personalized communication to create memorable moments
- Case studies of apparel brands leading the way in post-purchase excellence
Despite high engagement with order tracking emails and pages, most fashion retailers aren’t optimizing these touchpoints to drive repeat purchases and build stronger customer relationships.
The post-purchase journey doesn’t end at checkout—it’s where loyalty is built. Apparel brands that engage customers beyond the sale create memorable experiences that drive retention, satisfaction, and long-term brand affinity.
Key stats that matter
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More than half of consumers say the post-purchase phase is the most emotional part of their shopping journey
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Nearly nine in ten shoppers want brands to engage with them during the returns process
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Fewer than one in five apparel brands offer an embedded tracking experience within their own website
