US online apparel report 2022
Download the study for exclusive post-purchase insights
Research summary
In the competitive world of apparel, the post-purchase experience is a powerful tool for building customer loyalty. Our 2022 report uncovers the strategies top brands use to style their post-purchase interactions, ensuring customers return for more.
In this study, you’ll discover
- The impact of a well-crafted post-purchase experience on customer retention
- Key elements that elevate your brand in the eyes of your customers
- How to use personalized communication to create memorable moments
- Case studies of apparel brands leading the way in post-purchase excellence
Despite high engagement with order tracking emails and pages, most fashion retailers aren’t optimizing these touchpoints to drive repeat purchases and build stronger customer relationships.
The post-purchase journey doesn’t end at checkout—it’s where loyalty is built. Apparel brands that engage customers beyond the sale create memorable experiences that drive retention, satisfaction, and long-term brand affinity.
Key stats that matter
More than half of consumers say the post-purchase phase is the most emotional part of their shopping journey
Nearly nine in ten shoppers want brands to engage with them during the returns process
Fewer than one in five apparel brands offer an embedded tracking experience within their own website
