Best practices for effective post purchase communication:
- The checkout performance of DTC brands in the UK
- What the findings mean for this sector
- 8 tips on how DTC retailers can improve checkout to avoid cart abandonment
Research
DTC checkout experience is failing to deliver
Our latest research finds at DTC brands must optimise their pre-purchase customer experience or risk losing sales.
Key findings
Just 38% of the brands offered next-day delivery. With the world returning to normal, the speed of delivery will once again be important to customers.
Next-day delivery is not common
Only 10% of the DTC brands offer a collection service, whether from store or from a parcel shop. This is far below industry averages, where 87% offer this service.
Collection services are lacking
Just 20% of the DTC retailers offer ‘buy now, pay later’ services at checkout. These payment methods are increasingly popular with consumers so this is surprising.
‘Buy now, pay later’ is not popular
