Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Research
German post-purchase trends 2022
The post-purchase experience drives customer loyalty in Germany. Our report explores trends, strategies, and innovations to help retailers optimize communication, delivery, and returns for a seamless customer experience.
February 28, 2022
Share this story
Download the study for exclusive post-purchase insights
Research summary
The post-purchase phase is crucial for customer satisfaction and retention, and the German market is no exception. Our 2022 report delves into the current trends and innovations in the German post-purchase sector, providing valuable insights for brands looking to enhance their customer experience.
In this study, you’ll discover
- Key trends shaping the post-purchase experience in Germany
- How leading brands are optimizing communication and delivery
- The impact of returns and refunds on customer loyalty
- Case studies of successful post-purchase strategies
Customers want transparency, yet too many retailers leave them in the dark. Proactive communication during the post-purchase phase isn’t just a nice-to-have—it’s essential for building trust and loyalty.
Despite rising customer expectations, many retailers fail to provide clear delivery timelines, proactive updates, or branded post-purchase experiences. The data reveals where brands are falling short—and where opportunities for improvement lie.
Key stats that matter
0
%
More than a quarter of eCommerce retailers don’t provide an estimated delivery date
0
%
More than two-thirds of delivery delays go unreported
0
%
Six in ten retailers send unbranded, generic post-purchase emails
