Post-Purchase Success Podcast: How is TikTok Transforming E-Commerce?

Listen Now
Webinar

The new rules of beauty e-commerce

The pandemic has catapulted the health and beauty industry online. The new rules of beauty e-commerce require retailers to take a proactive approach to using technology to help focus the customer experience on the shopper.

Did you know?

  • 67% of health & beauty retailers fail to send a working tracking link during shipping__
  • 92% ignore their customers after checkout
  • AI-matched product recommendations can increase mobile conversion rates up to 159%

Beauty e-commerce in 2021 and beyond

The pandemic has catapulted the health and beauty industry online. The new rules of beauty e-commerce require retailers to take a proactive approach to using technology to help focus the customer experience on the shopper.

Without doing so, they face becoming irrelevant, boring and uninteresting as an e-commerce shopping destination for health and beauty consumers.

What you’ll learn

  • What hyper-personalization of customer experience truly is. Forget segmenting, it’s all about 1:1 approach
  • Why 96% of beauty e-commerce brands are missing out on the largest untapped marketing channel: operations experience
  • What you can do right now to enhance your customer experience on every stage of the journey and delight your buyers

Speakers

Jackson_Pfundheller
Jackson Pfundheller Strategy Consultant Qubit
Katharine_Biggs_
Katharine Biggs Head of Global Strategic Comms parcelLab
Angus Knights Head of Product Success parcelLab