The new rules of beauty e-commerce
The pandemic has catapulted the health and beauty industry online. The new rules of beauty e-commerce require retailers to take a proactive approach to using technology to help focus the customer experience on the shopper.
Did you know?
- 67% of health & beauty retailers fail to send a working tracking link during shipping__
- 92% ignore their customers after checkout
- AI-matched product recommendations can increase mobile conversion rates up to 159%
Beauty e-commerce in 2021 and beyond
The pandemic has catapulted the health and beauty industry online. The new rules of beauty e-commerce require retailers to take a proactive approach to using technology to help focus the customer experience on the shopper.
Without doing so, they face becoming irrelevant, boring and uninteresting as an e-commerce shopping destination for health and beauty consumers.
What you’ll learn
- What hyper-personalization of customer experience truly is. Forget segmenting, it’s all about 1:1 approach
- Why 96% of beauty e-commerce brands are missing out on the largest untapped marketing channel: operations experience
- What you can do right now to enhance your customer experience on every stage of the journey and delight your buyers
