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Research
Gen Z and Millennial shopping insights study
Discover how Gen Z and Millennials shape retail with unique shopping habits and expectations. Learn key insights, trends, and strategies to optimize post-purchase experiences and drive loyalty.
published on December 12, 2022
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Unlock key insights and trends that define these influential consumer groups
Research summary
Gen Z and Millennials are shaping the future of retail with their unique shopping habits and expectations. Our report delves into the key insights and trends that define these influential consumer groups, helping brands tailor their strategies for maximum impact.
In this study, you’ll discover
- The key factors driving Gen Z and Millennial purchasing decisions
- How these generations interact with brands both online and offline
- The role of social media and technology in their shopping journeys
- Case studies of brands successfully engaging with Gen Z and Millennials
More than a third of respondents viewed paying shipping charges to return an unwanted item as their biggest consumer pain point and acknowledged it would discourage them from future purchases.
To build lasting loyalty, brands must eliminate friction in the post-purchase experience—from flexible returns to seamless digital shopping.
Key stats that matter
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%
Millennials prefer to shop online rather than in physical stores
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%
Millennials avoid retailers that charge for returns
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%
Gen Z and Millennials will withhold future purchases from brands that only offer store credit instead of refunds
Unlock the strategies that resonate with these crucial demographics and position your brand for success.
