Success Stories 11teamsports: Customer loyalty pays off with 19% more sales as a result

Customer loyalty pays off with 19% more sales as a result

About 11teamsports

11teamsports is one of Europe’s largest online sports memorabilia stores. They are known for selling and personalizing 25,000+ products from leading sports brands. 11teamsports believes that it is important to look after customers post-checkout.

Products Used

Engage

Platform

Industry

Toys, Hobby & DIY

parcelLab Impact

19%

Revenue Increase

8%

Increase in Basket Size

3.5%

Increase in Repurchase Rate

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The Challenge

11teamsports, specializing in personalized sporting goods, faced a challenge as standard order confirmations were not adequate in managing customer expectations due to the time-intensive production process. To address this, they opted for parcelLab, enabling them to continuously update customers throughout the personalization phase.

The Solution

To enhance communication post-checkout, 11teamsports employs parcelLab, allowing customers to receive frequent, tailored updates and track their order status online. This strategy not only improves customer engagement but also redirects traffic back to the company website, thereby boosting the repurchase rate.

The Result

Since implementing parcelLab, 11teamsports has seen a 19% increase in sales, an 8% boost in shopping cart value, and a 3.5% rise in repurchase rate. Proactive and personalized communication has enhanced customer satisfaction and engagement.

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Our partnership with parcelLab has given us many advantages. Our customers now receive all post-purchase messages directly from us, in our corporate identity and the Order Status page on our site has created some very valuable traffic.