parcelLab vs. AfterShip: As your business grows, so should your post-purchase
Why choose parcelLab over AfterShip?
Own every customer touchpoint
Many post-purchase platforms offer limited flexibility. With years of experience tailoring solutions to brand needs, parcelLab gives businesses full control over tracking pages, notifications, and messaging—ensuring a seamless, fully branded experience that keeps customers engaged.
Real-time tracking customers trust
Inconsistent tracking data leads to frustration and higher support inquiries. parcelLab integrates directly with 550+ carriers, delivering reliable, real-time updates that improve visibility, reduce WISMO, and create a smoother customer experience.
Engagement tools that drive growth
A seamless post-purchase experience keeps customers engaged long after checkout. parcelLab continues to evolve, offering 50+ event triggers, intelligent automation, and advanced segmentation to help brands boost engagement, increase repeat purchases, and strengthen customer loyalty.

AfterShip customers who switched to parcelLab say
Limited personalization and support
Customers note that AfterShip’s support lacks the personal touch and consistent contact they need. parcelLab provides direct access to a dedicated customer success team, offering hands-on guidance, proactive recommendations, and ongoing optimization to drive measurable results.
Basic customization options
Users find AfterShip’s customization options limited. parcelLab offers a flexible platform with extensive localization, brand-specific messaging, and flexible workflows to ensure a seamless, tailored post-purchase journey.
Self-service setup and limited engagement
Former AfterShip customers highlight the challenges of its self-service setup. parcelLab accelerates time to value with expert-led implementation, efficient onboarding, and advanced engagement tools designed to increase customer retention and satisfaction.
Comparison of features between parcelLab and AfterShip
Personalized experience design
Fully customizable, white-labeled tracking pages and emails, hosted on the brand’s domain, ensuring a seamless and branded customer experience
Provides selective customization options, with order tracking pages initially hosted on their domain with the option to modify this setting
AI-powered self-service
Self-service tools streamline setup with AI-powered emails, translations, communication flows, returns portal configuration, and App Store integrations—minimizing manual effort
AI-driven tools assist in shipment inquiries, automate tracking insights, and generate analytics summaries
Data & insights
Real-time analytics with full visibility into customer journeys, engagement metrics, and carrier performance, reducing WISMO inquiries
Provides analytics on delivery performance, carrier efficiency, and shipment status
Intelligent returns management
Fully branded, customizable digital returns portal, providing a seamless and automated customer experience for both returns and exchanges
Branded, but less customizable digital returns portal
Scalable, flexible tech
Direct API integrations with 550+ carriers for real-time tracking and proactive delay notifications, ensuring greater visibility and control
Supports 1,000+ carriers which can be challenging and might lead to delays in status updates
Branded, engaging communication
Customizable tracking pages, notifications, and integrated marketing content to increase engagement and upsell opportunities
Offers a degree of customization; emails are initially sent from AfterShip’s domain, with the option to remove this
Seamless implementation and support
High-touch, collaborative onboarding with a dedicated account management team ensures a smooth transition, with a standard 4-8 week implementation for seamless integration and scalable growth
Less implementation interaction with timing dependent on user engagement, while ongoing support is mostly self-service via live chat and email
parcelLab vs AfterShip FAQs
parcelLab provides brands with greater control over the post-purchase experience through advanced customization, automation, and seamless integrations. The platform enables real-time tracking, tailored engagement, and a fully branded customer experience, supporting more complex logistics and deeper personalization than standard shipment tracking solutions.
parcelLab’s AI-driven capabilities enhance automation and customer engagement across the entire post-purchase journey. This includes features such as delivery delay predictions, dynamic segmentation, and data-driven campaign optimization to improve customer communication and operational efficiency.
Yes. parcelLab’s scalable platform supports multi-carrier, cross-border logistics, and localized customer experiences. Our system integrates with hundreds of platforms, including OMS, CRM, and marketing tools, to ensure seamless operations across regions and languages.
Yes. parcelLab’s platform supports end-to-end post-purchase workflows, from real-time tracking to returns and customer engagement. Brands can streamline logistics, automate key processes, and personalize every touchpoint, ensuring better customer satisfaction and operational efficiency.
parcelLab boosts customer lifetime value (CLV) by reducing WISMO inquiries, optimizing returns, and enhancing engagement with personalized communications. These improvements increase customer loyalty, repeat purchases, and overall satisfaction.
With parcelLab’s collaborative onboarding, brands benefit from data migration, carrier integration, and pre-built templates. This accelerates setup time and minimizes operational disruption, providing a faster path to value.
parcelLab offers dedicated local customer success teams, 24/7 technical support, and strategic guidance through a customer advisory board. Our support framework ensures ongoing optimization, providing brands with best practices, data-driven insights, and expert consulting to enhance post-purchase operations.
Transform your post-purchase experience today
