Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Research
German D2C study 2023
A seamless post-purchase experience drives customer loyalty for D2C brands. Our 2023 study uncovers key trends, best practices, and real-world examples to help you enhance communication, transparency, and retention after the sale.
March 17, 2023
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Research summary
The post-purchase experience is a critical factor in customer satisfaction and retention for D2C brands. Our 2023 study provides a comprehensive look at how top D2C brands in Germany are crafting exceptional post-purchase experiences that keep customers coming back.
In this study, you’ll discover
- Key trends in D2C post-purchase strategies
- How to improve communication and transparency after the sale
- The role of delivery experience in customer satisfaction
- Real-world examples of brands excelling in post-purchase engagement
A great shopping experience doesn’t end at checkout. Transparent shipping, seamless returns, and proactive communication are key to earning customer trust and driving repeat purchases.
Yet, many brands still fall short in delivering a smooth post-purchase experience. Late deliveries, poor communication, and costly returns create frustration and drive customers away.
Key stats that matter
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More than one-third of all orders arrive later than promised
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Over half of corporate brands send no shipping updates after order confirmation
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Nearly half of D2C brands charge customers for returns, while 82% of corporate brands offer free returns
