Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Track and communicate
Turn package tracking into engagements, inquiries into opportunities, and deliveries
into golden brand moments
Keep your customers engaged across the delivery journey with real-time package status updates, reduce WISMO inquiries, and use every touchpoint to drive loyalty and repeat purchases.
What we deliver
While keeping customers engaged across the delivery journey, retailers can also
Enhance customer experience
Hugo Boss uses parcelLab to provide a branded, real-time tracking experience, ensuring customers receive proactive updates about their orders, reducing uncertainty and driving higher customer loyalty and retention rates.
Reduce customer WISMO inquiries
Wyze partner with parcelLab to reduce WISMO inquiries by 20% by creating exception rules with ease and proactively informing customers about split shipments.
Maximize engagement & revenue
With parcelLab’s personalization capabiltiies, Farfetch improved customer communication, reducing WISMO inquiries by 25% and driving a 12% increase in repeat purchases.
Make data-driven decisions
Bose partnered with parcelLab to create customizable post-purchase emails that drive traffic back to their website. By embedding brand content in emails and tracking pages, they increased touchpoints per order and maximized open rates.
Learn more
Personalized experiences that drive real results
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%
Increase in top line revenue
Create more cross-sell opportunities and encourage repeat purchases with smarter post-purchase engagement.
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PT
Increase in NPS
Personalize the entire post-purchase experience to improve customer satisfaction.
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Fewer WISMO calls
Keep customers informed before they need to ask. Proactive updates reduce uncertainty, prevent inquiry spikes, and create a smoother post-purchase experience.
Ready to get started?
Turn your delivery experience into a competitive advantage
With parcelLab you can
Full tracking control, zero customer confusion
Real-time tracking, proactive alerts, and a central dashboard for full shipment visibility—reducing customer anxiety and support inquiries.
KEY FEATURES:
- Real-time, end-to-end tracking of packages and pallets from dispatch to final delivery, reducing customer anxiety.
- Granular status updates, including proactive alerts for delays or exceptions, ensure that customers are always informed.
- A single source of truth via a centralized dashboard offering full shipment visibility across all carriers and regions.
- Effortless split-shipment management, ensuring customers get real-time updates on multiple packages within a single order—no more support calls about missing items.
Turn tracking updates into engagement opportunities
Make every notification count with branded, personalized tracking updates that reduce WISMO and build trust.
KEY FEATURES:
- Automated, branded notifications via email, SMS, and push, keeping customers engaged and reducing WISMO (Where Is My Order?) inquiries.
- Customizable templates that match your brand’s look and feel, giving you full control over messaging, tone, and design for a seamless customer experience.
- Speak your customers’ language with multi-language support and localization, building trust across global markets
- Dynamic content capabilities to personalize updates based on customer preferences, product type, or shipping region.
Own the tracking experience
No more redirecting customers to third-party sites—keep them on your branded tracking page with product recommendations, marketing touchpoints, and a seamless experience on any device.
KEY FEATURES:
- Branded, embedded and fully customizable tracking pages to control the entire post-purchase journey instead of losing traffic to carrier sites.
- Built-in product recommendations to turn order tracking into an upsell opportunity by showcasing complementary products.
- Optimized for all devices to provide a seamless experience across mobile, tablet, and desktop, ensuring customers stay connected wherever they are.
- Custom banners and promotions to boost engagement by using the order tracking page as a marketing touchpoint.
Personalize every journey, maximize every touchpoint
Boost retention with timely, personalized touchpoints—automate messages and recommend products that keep customers coming back.
KEY FEATURES:
- Advanced trigger-based automation that allow you to set conditions like location, shipping delays, or customer behavior to trigger personalized updates.
- Deliver contextual, hyper-relevant content to notify customers with the right message at the right time, increasing satisfaction.
- Smart product recommendations to boost cross-sell and repeat purchases by showcasing relevant items at key customer touchpoints.
- Customer preference-based messaging to tailor updates based on preferred communication channels and engagement history.
Turn shipping performance into a competitive advantage
Make smarter decisions with data—track performance, reduce delays, and optimize logistics with AI-driven insights.
KEY FEATURES:
- Deep analytics on delivery performance to track key logistics metrics, including on-time delivery rates and customer engagement.
- AI-powered insights to reduce delays by identifying bottlenecks and carrier inefficiencies before they impact customer experience.
- Benchmarking against industry leaders to compare performance across regions, carriers, and competitors to optimize operations.
- Real-time data visualization to easily monitor and act on trends with intuitive dashboards and reports.
Let parcelLab Copilot do the heavy-lifting for you
Built for Experience Designers dedicated to post-purchase excellence
With parcelLab’s delivery experience platform, brands can take full control of tracking, updates, and customer communication—offering a branded portal, real-time notifications, and complete shipment visibility to reduce WISMO, build trust, and turn deliveries into a seamless brand experience
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say.
Francisco G, MediaMarkt
Validated reviewer via G2
“We had difficulty in unifying the messages that our customers receive from more than 6 different carriers, thanks to parcelLab we’ve managed to unify the communication to our customers both the content and the design, and above all, to have a vision of the effectiveness of the messages.”
Rachel T., New Look
Validated reviewer via G2
“parcelLab allows us to communicate to our customers about their orders and returns in a consistent clear and simple way. We can personalise our communications to have our branding. We can run campaigns through PL systems to communicate additional information to customers.”
Alex B., Helen of Troy
Validated reviewer via G2
“parcelLab is an excellent PPX platform that enhances customer engagement by providing real-time shipment tracking and personalized updates. Its seamless integration with e-commerce platforms and focus on branding make it a standout solution for improving customer satisfaction and loyalty. Highly recommended for businesses looking to elevate their order tracking experience!”
Luxury goods & Jewelry
Validated reviewer via G2
ParcelLab has really been a great help within the business with tracking and deliveries. The real-time updates and proactive communication keep our customers in the loop, which cuts down on those WISMO questions. It’s also great for quickly sorting out any delivery issues that come up. I especially like that we can personalize the post-purchase messages—it turns a boring tracking update into something that feels branded and engaging. For us, it’s led to fewer support requests, smoother logistics, and happier customers. The analytics are also a nice touch, giving us insights to tweak our shipping and returns based on real results.
Consumer goods
Validated reviewer via G2
“We work with many carriers in many countries, we were blind on performance and customer experience post purchase. We now have consistent real time visibility, and full control on the communication.”
Omar H.
Validated reviewer via G2
“Very quick with a friendly user interface. Allows me to track many orders and to also check the history of processing with the dates and time. It is even so accurate that it gives you the exact hour and minutes so that I can investigate thoroughly even when time differences are so short. It is really a life saver!”
21.5%
reduction in WISMO
With parcelLab as a core tool in its post-purchase strategy, Bergzeit was able to update customers on various aspects of the delivery process. Now, customers are informed in real-time about delays and delivery times, significantly reducing WISMO inquiries. This also freed up time for customer care teams to focus on complex issues and create deeply personal and memorable interactions that are usually interrupted by more repetitive tasks.
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Your questions, answered
parcelLab provides real-time, branded tracking updates, reducing WISMO inquiries significantly. Proactive notifications on delays, split shipments, and delivery estimates keep customers informed, improving satisfaction while lowering support costs.
Yes! parcelLab lets you create personalized, branded messages via email, SMS, and tracking pages. Automated updates at key milestones build trust, reduce uncertainty, and drive reconversions with tailored product recommendations.
parcelLab integrates with 550+ carriers and connects seamlessly to your e-commerce or ERP systems. API-based integrations ensure real-time data sync, keeping customers on your platform instead of redirecting them to carrier sites.
Design experiences that create customers for life
