parcelLab Partners with Bloomreach to Enhance Post-Purchase Customer Journey

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Combined offering provides retailers with better post-purchase communications to meet customers’ expectations and create new commercial opportunities

BOSTON, Mass., June 5, 2024: parcelLab, the premier global retail, e-commerce, and post-purchase customer experience platform, today announced a partnership with Bloomreach, the platform fueling limitless ecommerce personalization. The integration will help retailers personalize every touchpoint, drive a higher conversion rate at the point of checkout, increase average order value, and reduce abandoned carts.

The partnership enables all pre- and post-purchase communications from a seller to a buyer to be delivered via one platform using parcelLab’s rich carrier integrations to trigger post-purchase emails within Bloomreach’s omnichannel marketing automation platform. Retailers can achieve a new level of transparency and customer engagement by displaying estimated delivery dates, showcasing personalized product recommendations, better targeting marketing campaigns, and more.

parcelLab’s retail clients can now send each customer a post-purchase email including Bloomreach survey links. By providing full transparency into when an order is delivered, parcelLab can ensure the survey link can be sent at the right time in the post-purchase process, allowing return events to be initiated before surveys are sent to improve response rates. parcelLab will send additional events to Bloomreach when a purchase has been delivered. Bloomreach may then use that data to optimize segments and recommendations in data activations such as email or SMS.

Tobi Buxhoidt, founder and CEO of parcelLab, said: “Today’s retailers must identify novel ways to enhance the post-purchase customer journey and deliver impactful customer interactions. We’re excited to integrate with Bloomreach to help global brands optimize post-purchase communications with timely, relevant, and personalized offers that will enhance the customer experience, fuel better data and insights, and increase upsell and cross-sell opportunities to an engaged audience.”

Bloomreach will also provide hyper-personalized product recommendations within parcelLab’s post-purchase emails, the most-opened emails in the entire marketing journey, and on the tracking page, where consumers visit 3.2x more on the delivery day than any other day. Retailers can also use parcelLab’s return portal and Bloomreach’s single customer view to combine return behavior with customer profiles and deliver a more personalized returns experience while identifying serial returners. Together, parcelLab and Bloomreach empower retailers with an end-to-end pre- and post-purchase solution.

“Personalization is about an entire experience — tailoring content and communications at every single touchpoint in the customer journey. Post-purchase is a critical piece of that experience,” said Anand Subbiah, Vice President, Tech Alliances & Ecosystem. “We’re thrilled to partner with parcelLab to ensure businesses can build personalized experiences that foster customer loyalty long after checkout.”

About parcelLab

parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational cost, and optimize customer experience in an unprecedented way. Our award-winning post-purchase platform empowers brands to transform mundane operational touchpoints into the most differentiated and personalized experience, creating unique moments of pure joy for their customers. Trusted by over 800+ brands including IKEA, Chico’s, H&M, and Yeti, we actively manage the post-purchase experience across 175 countries and track shipping data from more than 350 carriers worldwide. Find out more at www.parcelLab.com.

About Bloomreach

Bloomreach personalizes the ecommerce experience. Its data engine unifies real-time customer and product data, so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach’s AI for ecommerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including Williams-Sonoma, Bosch, Puma, and Marks & Spencer.