parcelLab glossary

Index

C

Customer Retention

Customer retention is the ability of a company to retain its customers over a specific period. It’s a metric for determining how well you can engage existing shoppers and maintain long-term customer relationships.  How do you calculate customer retention rate? As a KPI or metric, customer retention is expressed as a percentage….
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Customer Lifetime Value

Customer lifetime value is a metric that predicts the net profit attributed to a customer over their entire relationship with your brand. It represents the total amount of money you can reasonably expect a single customer to spend on your products or services during the lifetime of that customer’s relationship…
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Churn Rate

Churn rate is the proportion of customers or subscribers who leave or stop using your products or services during a given time period. While it’s typically a metric tracked by SaaS companies, churn is also relevant to ecommerce and DTC brands, particularly those that implement a subscription-based business model.  How do…
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Carrier Scorecard

A carrier scorecard is a tool that evaluates logistic service providers’ (LSPs) and third-party logistic providers’ (3PLs) performance by tracking key performance indicators (KPIs) and the health of your carrier relationships. Scorecards help brands make decisions that lower risks, differentiate themselves, and identify areas for improvement. Today, some carrier scorecards are…
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Cargo Tracking

Cargo tracking refers to the system or method used to monitor and trace the movement, location, and status of goods as they move from the point of origin to their destination. This process usually involves the use of barcodes, RFID tags, GPS devices, and electronic data interchange to provide real-time…
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D

Direct to Consumer

Direct to consumer—DTC or D2C for short—is a business model where companies sell their products or services directly to the end customer without relying on intermediaries like retailers, wholesalers, and distributors. If you’re a DTC merchant, you sidestep the middleman (i.e., retailers, wholesalers, and distributors) and sell directly to the end…
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Delivery Status

In the context of ecommerce, delivery status is the current state or position of a customer’s order as it goes through the delivery process. It indicates where an item is—in terms of its physical and geographical location, as well as its status in the order fulfillment lifecycle. The delivery status sheds…
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Delivery Notification Software

A delivery notification software equips brands with the ability to alert their customers about arrival times or delay information regarding their order. It should allow customers to send delivery drivers important information, like instructions for where to leave their package, without having to contact the retailer’s customer support team. Additionally,…
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Delivery Management

Delivery management refers to the process of delivering a product to the customer. In the context of ecommerce and logistics, delivery management focuses on the systems and steps required to ensure that goods ordered online are packed, transported, and ultimately delivered to shoppers as efficiently as possible. For obvious reasons, delivery…
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Delivery Date Estimate

A delivery estimate is the predicted date (and sometimes time range) when a product will be delivered to the recipient. Delivery estimates are typically used in ecommerce, in which brands provide an estimated delivery time frame to give customers an idea of when they can expect their products to arrive…
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