Fashion Global More research

Why style your post-purchase experience?

Discover post-purchase trends, insights and opportunities from the leading apparel e-retailers. Check out our report.

Fashion e-commerce is both rewarding and challenging at the same time. To stay ahead, fashion brands must wow customers across their entire shopping journey — including and especially during the post-purchase stage.

Need help doing just that? We studied the delivery and returns experiences offered by the biggest apparel retailers in the U.S. and documented the results.

This guide sheds light on:

  • The top sales and customer engagement opportunities fashion retailers miss during the post-purchase stage
  • What customers really think about eco-friendly initiatives and why apparel retailers, in particular, must step up their sustainability efforts
  • How to convert product returns into opportunities to engage shoppers and cultivate better relationships
Stuart Hill

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Stuart Hill FARFETCH’s SVP of Logistics
Stuart Hill
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Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

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USA

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Returns / German

German E-commerce returns study 2022

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Consumer Research / Global

Why prioritizing customer retention during peak 2022 is vital for business success

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Where is my Order / Global

How fashion brands can reduce "WISMO" inquiries

A retailer's guide to reducing WISMO customer service enquiries during deliveries. Read