parcelLab vs. Narvar: Own your post-purchase experience, your way

Why switch to parcelLab over Narvar?

Greater customization and brand control

Post-purchase platforms vary in their level of customization. parcelLab offers a flexible, customizable solution that empowers brands to control every touchpoint, delivering personalized and branded communications that enhance engagement and loyalty.

Real-time insights that drive action

Optimizing post-purchase performance requires real-time data and analytics. parcelLab provides live tracking, robust reporting, and actionable insights to help brands proactively address issues, optimize post-purchase journeys, and minimize WISMO inquiries.

Seamless implementation and scalable growth

parcelLab’s standard 4-8 week implementation includes dedicated success managers for a smooth transition. Frequent updates, flexible integrations, and AI-driven automation help brands scale, while local support ensures expert guidance.

Narvar customers who switched to parcelLab say

Unfulfilled promises

Customers experience frustration with Narvar’s integration challenges and lack of understanding of Shopify, leading to unfulfilled promises and ineffective post-purchase experiences. parcelLab provides seamless integrations with CRM, OMS, and carrier APIs, ensuring brands gain full control, visibility, and a reliable post-purchase experience. 

Costly and user-unfriendly

Despite its potential, Narvar proves expensive and challenging to implement, with extended onboarding and ongoing technical issues leading some users to discontinue using the platform. parcelLab streamlines onboarding with AI-driven automation and flexible workflows, reducing manual effort and delivering faster results. 

Limited support & onboarding

Narvar’s solutions suffer from poor execution and inflexibility. Complex technical issues, especially in Returns Management, have led to year-long onboarding processes and ongoing problems that limit effectiveness. parcelLab ensures a smooth onboarding experience with dedicated customer success managers and a platform built for flexibility. 

Comparison of features between parcelLab and Narvar

Personalized experience design

Fully customizable tracking pages, emails, and returns flows with segmentation by returns rules, AI-powered targeting, and multi-brand support

Less customization options & flexibility to adjust to individual needs

AI-powered self-service

Self-service tools and Copilot automate setup, with AI-generated emails, translations, communication flows, returns portal setup, and App Store integrations—reducing manual effort

AI capabilities support delivery claims and fraud prevention

Data & insights

Built-in benchmarking and A/B testing optimize performance, providing real-time insights for continuous improvement

Publishes annual benchmarking reports but lacks publicly available details on built-in benchmarking or A/B testing tools

Intelligent returns management

Proactive issue management with Trending Late alerts and Returns Forecast to minimize delays and optimize return logistics

Returns onboarding timelines vary, with some customers reporting technical challenges

Scalable, flexible tech

Exception Management and Split Order Management streamline logistics, while the Embedded Tracking Page drives traffic back to your site and gives full ownership of your data

Narvar’s tracking and returns portals operate on its domain, rather than being embedded within retailer websites

Customer Promise accuracy

Automated tools proactively notify customers of expected delivery dates to reduce uncertainty and improve customer satisfaction

Uses predictive models and carrier data for delivery estimates

Seamless implementation and support

Standard 4-8 week implementation with API-driven integration, pre-built workflows, and dedicated local in-house support teams for a smooth transition and scalable growth

Onboarding timelines vary, with some customers citing extended implementation processes and resource-intensive setup

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