Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
parcelLab comparison library
Many platforms aim to enhance post-purchase experiences, but parcelLab goes beyond basic tracking and updates. Designed to empower Experience Designers, we prioritize AI-powered personalization and strategic business impact.
To help you make an informed decision, we’ve gathered insights on top solutions, so you can choose the platform that builds stronger, lasting customer relationships.
parcelLab vs. AfterShip
Scale your post-purchase experience with confidence
While both parcelLab and AfterShip provide post-purchase solutions, parcelLab offers a fully customizable, AI-powered platform with real-time data accuracy, direct carrier integrations, and advanced engagement tools. Brands gain complete control over branding and customer interactions to drive loyalty and long-term growth.
- Own every customer touchpoint
parcelLab offers complete customization and white-labeling for all communications and tracking pages, providing a fully branded experience. - Real-time tracking customers trust
With 550+ direct carrier integrations, parcelLab delivers near real-time tracking accuracy, ensuring greater visibility and reliability without relying on third-party data sources. - Engagement tools that drive growth
parcelLab goes beyond basic tracking with 50+ event triggers, personalized automation, and segmented messaging to create targeted, lasting customer engagement at scale.
parcelLab vs. Loop Returns
Choose the all-in-one post-purchase solution
While both parcelLab and Loop Returns offer returns management, parcelLab provides an all-in-one post-purchase platform that integrates shipping, delivery, and returns into a seamless experience. With advanced automation, customization, and data-driven insights, brands can improve efficiency, reduce costs, and enhance customer retention.
- Customizable, branded returns experiences
parcelLab’s customizable returns solution enables brands to create branded portals, flexible rules, and multi-item returns, delivering a smooth and on-brand return experience at every step. - Automated workflows for faster processing
AI-driven automation accelerates returns processing, reduces manual effort, and optimizes post-purchase workflows—helping brands improve efficiency and enhance customer satisfaction. - Beyond returns: the complete post-purchase platform
Unlike solutions focused solely on returns, parcelLab connects shipping, delivery, and returns to reduce WISMO and WISMR inquiries and improve customer retention across the entire journey.
parcelLab vs. Malomo
Go beyond tracking & own the full post-purchase journey
While both parcelLab and Malomo provide post-purchase solutions, parcelLab offers a scalable, AI-powered platform with extensive carrier integrations, cross-border capabilities, and advanced automation. Designed for brands of all sizes, parcelLab optimizes logistics, enhances engagement, and supports long-term growth.
- Deeper carrier & returns network
With 550+ direct carrier integrations, parcelLab provides real-time, worldwide tracking to support scalable, multi-carrier logistics across markets. - Built for brands at every stage
parcelLab’s flexible platform supports fast-growing DTC brands and global enterprises, offering advanced automation and customization beyond Shopify-focused solutions. - Seamless global expansion
parcelLab enables global expansion with multi-language workflows, customs compliance automation, and international carrier support, ensuring smooth cross-border shipping and returns.
parcelLab vs. Narvar
Take full control of your post-purchase experience
While both parcelLab and Narvar offer post-purchase solutions, parcelLab provides brands with greater flexibility and customization. With real-time insights, scalable automation, and dedicated local support, parcelLab enables businesses to create branded, data-driven experiences that enhance customer engagement and long-term growth.
- Greater customization and brand control
parcelLab’s flexible platform lets brands customize every touchpoint and workflow, creating branded experiences that enhance engagement and customer loyalty. - Real-time insights that drive action
Access live tracking, in-depth reporting, and predictive analytics to reduce WISMO, manage issues proactively, and optimize the post-purchase experience. - Seamless implementation and scalable growth
With a 4-8 week standard implementation, frequent updates, and localized support, parcelLab enables fast integrations and continuous platform innovation.
parcelLab is not your traditional
post-purchase software
Unlike other platforms, parcelLab gives brands full control over the post-purchase experience, transforming it into a driver of customer loyalty and lifetime value. We go beyond transactional updates to deliver personalized, fully branded journeys with ongoing optimization and actionable insights.
Traditional PPX approach
…with the transaction in mind
“Set it and forget it”
Transactional focus
Built at shipment level
Siloed legacy point solutions
1-size-fits-all & ignored data
Lack of unique brand control
Third-party serviced
parcelLab approach
…with the customer & their lifetime value in mind
Never stop improving
Customer lifetime focus
Built at customer level
Holistic, end-to-end PPX platform
Highly customized & connected
Full, unique brand control
Self-service enabled for Experience Designers
Why choose parcelLab?
Exceptional post-purchase experiences are essential for lasting customer relationships and business success. Our end-to-end platform empowers brands with full control, automation, and personalized journeys—backed by scalable AI and unmatched expertise.
Full control with AI-powered self-service
Our platform offers AI-driven emails, translations, and self-service tools like Copilot, enabling brands to streamline onboarding and implement best practices with customizable recipes and templates.
Automation for proactive communication and logistics
Reduce WISMO inquiries with automated tools like Trending Late and Returns Forecast, keeping customers informed while improving satisfaction and operational efficiency.
Seamless end-to-end post-purchase platform
Unlike fragmented point solutions, parcelLab integrates all touchpoints from order to delivery, providing a seamless, branded post-purchase experience with full visibility and control.
Data-driven optimization through insights and testing
Boost performance with real-time benchmarks, A/B testing, and continuous innovation, giving brands the tools to increase customer lifetime value.
Advanced technical capabilities for scalability
Our headless architecture supports global scalability, integrating with hundreds of retail systems to enable both embedded tracking pages and custom workflows without infrastructure redesign.
Dedicated partnership and support
With tailored implementation services, our expert in-house team accelerates onboarding, minimizes complexity, and helps brands achieve their post-purchase goals.
The best in PPX awaits. Build loyalty and optimize every post-purchase moment.
G2 overview
Why leading brands trust parcelLab
Recognized as a global leader in post-purchase software and ranked among the Top 50 Best Supply Chain and Logistics Products, parcelLab delivers AI automation, real-time tracking, and seamless engagement to optimize every touchpoint and enhance the post-purchase experience.
Why users love parcelLab
Customers rave about parcelLab’s ability to deliver seamless, fully branded post-purchase experiences that evolve to meet their unique needs.
Chika M.
Validated reviewer via G2
“Collaborating with parcelLab has significantly uplifted our operations. The team there is not just responsive but also brainstorming strategies, always ready with suggestions for the future. Having moved from another service provider, Narvar, I can vouch for the support that parcelLab offers.”
Verified User
Validated reviewer via G2
“Our decision to collaborate with parcelLab has significantly boosted our customer satisfaction levels. It’s been a marked difference from our previous experience with Narvar. While Narvar’s service seemed more like a generic, one-size-fits-all solution, parcelLab’s approach is refreshingly different. They actually listen to our needs and challenges, and work alongside us to tailor the solution accordingly.”
Luxury Goods & Jewelry Retailer
Validated reviewer via G2
“What makes me truly value parcelLab is the direct customer support I get. It’s different from the always changing agents on the chat with AfterShip. With parcelLab, it feels more personal. Plus, they give many customization and localization choices, which has really improved the after-sales experience for my customers.”
Sebastian H.
Validated reviewer via G2
“I value parcelLab for its functionality, enabling us to stay closely connected with our customers. Unlike our past dealings with Narvar, which was heavily branded, parcelLab works quietly in the background, highlighting our brand.”
Verified User
Validated reviewer via G2
“Having personally experienced AfterShip’s service and endured Narvar’s aggressive sales approach, I find parcelLab a breath of fresh air in the post-purchase experience realm. Its brand-centric, fully customizable communications are an evolution, focusing on boosting brand identity and smoothing the customer journey.”
Jade W.
Digital Experience Lead, Validated reviewer via G2
“When we onboarded with parcelLab, Julian bent over backwards to make the process as seamless as possible. We migrated over from Narvar, which was a horrible, painful experience. parcelLab was a dream to use and had great support technicians for training members of the team.”
Sandeep S.
Validated reviewer via G2
“The support team is very responsive and our Implementation Manager was always there when we needed her. Compared to Narvar and Aftership, parcelLab’s international coverage and easy customization is a step ahead. A definite recommend for any retail brand looking to expand their post-purchase experience.”
Niklas R.
Validated reviewer via G2
“After using AfterShip for a while, we started looking for more customization to better align with our brand’s evolving persona. That’s when we discovered parcelLab and decided to make the switch. parcelLab held promise with its customization features. Unlike the somewhat rigid template options in AfterShip, parcelLab offered a more flexible platform, letting us tailor our post-purchase communications more flexible.”
Take full control of your post-purchase experience with a scalable, data-driven platform designed for growth
