Unleashing AI’s peak power: Drive conversions and loyalty that lasts

Series summary

As peak season looms, e-commerce brands face the dual challenge of driving conversions while building customer loyalty to ensure long-term growth. With acquisition costs rising and digital traffic shifting toward paid channels, it’s crucial to make every customer interaction count. 55% of websites saw traffic declines in 2023, making optimizing both pre- and post-purchase experiences more important than ever.

In this exclusive panel discussion, Tobi Buxhoidt, founder and CIO of parcelLab, and Rachel Obstler, SVP Product at Contentsquare, will dive into the biggest challenges e-commerce retailers face today, explore emerging trends in customer experience, and share practical tips and insights into how leading brands are leveraging data and AI to improve customer engagement, drive repeat business, and boost Customer Lifetime Value (CLV).

With AI-driven segmentation, you can tailor the returns process to different customer segments—offering VIP customers seamless returns while managing costs for less profitable ones. This turns a cost center into a loyalty driver.