DTC: Why retention is the new acquisition

Webinar summary

Customer retention is more than just meeting expectations—it’s the key to sustainable growth for direct-to-consumer brands. With the cost of acquiring a new customer up to 25 times higher than retaining an existing one, businesses that prioritize retention strategies see long-term benefits, including increased customer lifetime value and higher profitability. In fact, increasing retention rates by just 5% can lead to a 25% boost in profits. Yet, while most brands recognize the importance of retention, implementing a successful strategy remains a challenge.

In this webinar, Kristen LaFrance, Head of Resilient Retail at Shopify and a leading expert in e-commerce growth, joins us to share actionable strategies for improving customer retention. From optimizing post-purchase communication to building lasting customer relationships, this session will equip brands with the tools needed to turn one-time buyers into loyal advocates.

Whether you’re looking to strengthen engagement, enhance the customer experience, or gain a competitive edge, this discussion will provide the insights and tactics to take your retention strategy to the next level.