Hessnatur increases reviews by 365% through seamless post-purchase communication

About the brand

Hessnatur is a German clothing and home textiles company that makes sustainable, natural, and fair-trade products. They chose to improve their post-purchase experience with parcelLab in order to increase the amount and quality of customer reviews they receive. 

The struggle to gather genuine reviews and engage customers  

Hessnatur needed a better way to collect customer reviews and drive conversions. They began exploring post-purchase software solutions to enhance customer engagement and encourage authentic feedback. Their search led them to parcelLab, whose platform allowed them to strategically time and place review requests, ultimately generating more high-quality customer reviews. 

Here’s how parcelLab empowers Hessnatur to delight their customers

• Seamless post-purchase communication: parcelLab enables Wyze to send targeted post-purchase emails based on individual shipments, keeping customers informed about the status of their entire order, including updates on the tracking page, even if it arrives in multiple packages.
• Smart, well-timed feedback requests: By leveraging parcelLab’s intelligent tools, Hessnatur asks for reviews at the perfect moment, resulting in more valuable and honest feedback.  
• Increased reviews & enhanced trust: Since using our platform, Hessnatur has seen a 365% surge in organic reviews and a 17% improvement in review quality, strengthening customer trust and attracting new buyers. 

“Hessnatur understands that trust is everything in e-commerce, and authentic customer feedback is key to building it. With parcelLab, they’ve transformed their post-purchase journey into a powerful engagement tool by keeping customers informed and encouraging them to share their experiences.” 

Pieter Grebe

Customer Success Manager at parcelLab