Personalize with AI
Make every post-purchase moment count. With AI-driven segmentation, tailored emails, and smart product recommendations, you can engage customers in a way that feels personal to boost retention, drive revenue, and create experiences they’ll love.
What we deliver
Make every interaction feel natural and timely with AI-driven messaging and product recommendations tailored to each customer’s shopping habits and preferences.
Use AI-powered segmentation to group customers in real time, making your marketing more targeted and effective. Reach the right people at the right time, boost engagement, and drive higher conversions to maximize your ROI effortlessly.
Increase conversions by automatically suggesting complementary or frequently bought-together products, using sophisticated machine learning algorithms that analyze customer’s shopping patterns and intent.
Let AI do the heavy lifting—automate and optimize content across email, tracking pages, SMS, and in-app notifications, so customers always get timely, relevant updates no matter where they interact with your brand.
AI-driven personalization delivers the right message at the right time, boosting engagement, conversions, and revenue per email sent.
Personalized order updates keep customers informed, reducing uncertainty and building trust while streamlining fulfillment, support, and post-purchase communications.
AI-powered segmentation delivers the right messages to the right customers, driving stronger connections and boosting engagement.
Make every post-purchase email feel personal without the extra work. Use AI to generate, translate, and customize emails effortlessly, creating seamless, tailored experiences that keep customers engaged at scale.
KEY FEATURES:
Use real-time behavioral data, past purchase history, and predictive analytics to create highly targeted customer segments for more effective and personalized marketing campaigns.
Use AI-powered recommendations to suggest the right products at the right time. By analyzing past purchases, customer behavior, and trends, you can unlock more upsell and cross-sell opportunities and maximize revenue effortlessly.
With parcelLab’s AI, post-purchase teams can create more tailored experiences—delivering personalized messaging, optimizing customer interactions, increasing engagement, and driving loyalty with data-driven insights at every touchpoint.
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say.
Marten M., leading furniture retailer
Validated reviewer via G2
“parcelLab offers more ways to personalize and quickly update customer communication that my internal organisation cannot.. with parcelLab we can easily create personalised experiences for our customers. The editor to change messages and templates is easy to use, even for a user like myself that has very limited knowledge of email editors and HTML code. Our internal emails all required help of developers to configure, but with parcelLab this is no longer required.
Francisco G., MediaMarkt
Validated reviewer via G2
“The parts I like the most about parcelLab are the reports and the metrics module, they are customizable and very complete, which allows you to work in depth to improve the messages you send to your customers. I also find very useful the ability to adapt the messages, customize them and make modifications very quickly, which is very necessary in emergency situations.”
parcelLab user
Validated reviewer via G2
“parcelLab has really been a great help within the business with tracking and deliveries. I especially like that we can personalize the post-purchase messages—it turns a boring tracking update into something that feels branded and engaging. For us, it’s led to fewer support requests, smoother logistics, and happier customers. The analytics are also a nice touch, giving us insights to tweak our shipping and returns based on real results.
Marten M., Retail
Validated reviewer via G2
“I especially like the added features of Campaign Manager and Trending Late, making personalisation of communication to customers easy and enables better tracking of delays and other deviations in my organisation.”
Max S.,
Validated reviewer via G2
“Thanks to parcelLab, we now have complete control over the post-purchase customer experience. We begin with personalized tracking updates, being proactive and transparent with our customers. Additionally, we’ve designed a fully digital returns process, eliminating the need for paperwork in the packaging. Plus, we can gather valuable insights through the data collected along the way.”
Luxury goods & Jewelry
Validated reviewer via G2
“As a marketer, I’ve found parcelLab to be an invaluable tool. The platform’s robust analytics features allow me to track and analyze customer behavior throughout the post-purchase journey. The data has been instrumental in understanding our customer preferences and optimizing our marketing campaigns.”
Rachel T., New Look
Validated reviewer via G2
“parcelLab allows us to communicate to our customers about their orders and returns in a consistent clear and simple way. We can personalise our communications to have our branding. We can run campaigns through PL systems to communicate additional information to customers.”
Maurice F., Kox
Validated reviewer via G2
“When it comes to post purchase communication from companies to end customers, there is no getting around parcelLab… the tool or the emails are extremely flexible and can be adapted to one’s own needs at any time. This makes you much more independent of the parcel delivery service providers when it comes to communication.
Alex B., Helen of Troy
Validated reviewer via G2
“parcelLab is an excellent PPX platform that enhances customer engagement by providing real-time shipment tracking and personalized updates. Its seamless integration with e-commerce platforms and focus on branding make it a standout solution for improving customer satisfaction and loyalty.”
29%
increases in revenue per email with AI-powered email personalization
“A lot of managed solutions redirect customers to their own landing page for post-purchase experience, which means they’re not on the True Classic landing page. This scenario requires a ton of work to update and change a whole separate landing page that isn’t even ours. Whereas now we have a dedicated landing page that’s on our site controlled by our development team. Consumers are landing directly on our site through that post-purchase experience which is very impactful and adds incremental value.”
Jordan Gesky
Senior CX Manager, True Classic
What our customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
AI analyzes customer behavior, purchase history, and engagement patterns to deliver tailored messaging, personalized recommendations, and optimized experiences that drive retention and revenue.
The AI Email Editor automatically generates, localizes, and optimizes post-purchase emails, ensuring consistent, brand-aligned, and high-performing messaging.
parcelLab’s AI analyzes historical customer data, shopping behavior, and purchase trends to suggest relevant products, increasing cross-sell and upsell opportunities.
AI segmentation categorizes customers into targeted groups, allowing brands to deliver personalized campaigns that drive engagement, reactivations, and increased lifetime value.
