Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Get data-driven insights
Unlock smarter decisions with parcelLab’s data-driven insights
Harness the power of real-time analytics, reporting, benchmarking, and surveys to optimize your operations, enhance customer experiences, and drive business growth. With parcelLab, you can transform raw data into actionable intelligence for smarter logistics, seamless post-purchase journeys, and better decision-making.
How are you tracking your post-purchase performance?
Gain end-to-end visibility
Get a comprehensive overview of your logistics, carrier performance, and customer interactions with real-time tracking and analytics.
Make data-backed decisions
Leverage AI-driven insights to benchmark performance, reduce costs, and improve operational efficiency.
Drive customer-centric optimization
Understand customer behavior, engagement, and sentiment through survey analytics and engagement reports.
Resolve issues proactively
Identify bottlenecks, delays, and inefficiencies before they impact your business with automated alerts and predictive insights.
Every delivery is an opportunity to engage customers, build trust and reinforce your brand
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Improved on-time delivery
Optimize carrier performance by identifying logistical gaps and improvements.
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Higher post-purchase engagement
Drive higher customer engagement with post-purchase communications through tailored messages.
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Enhanced customer satisfaction
Leverage data and insights to continuously improve operations and customer service.
Ready to get started?
Seize control of your delivery experience today
Key capabilities
Analyze & report with confidence
Gain deep insights into your delivery operations, customer engagement, and post-purchase behavior.
With parcelLab’s analytics and reporting capabilities, businesses gain deep insights into their delivery operations, customer engagement, and post-purchase behavior. Our interactive dashboards provide real-time monitoring, allowing you to track key metrics and identify areas for improvement. Customizable reports ensure that you get the data that matters most to your business, while AI-driven insights help continuously optimize processes and enhance decision-making.
Benchmark your performance
Compare your carrier, fulfillment, and post-purchase engagement performance with industry leaders.
With carrier performance tracking, regional and global benchmarking tools, communication engagement assessment and delivery exception analytics, you can assess where you stand against industry standards and identify opportunities to improve your post-purchase experience strategy.
Collect customer feedback
Understand your customers better by collecting feedback on their post-purchase experience.
parcelLab’s survey and sentiment analysis tools allow brands to collect valuable feedback at every stage of the post-purchase journey. Automated surveys, including post-purchase and NPS feedback, provide actionable insights, while AI-driven analysis helps brands optimize their communication and engagement strategies based on customer sentiment.
Simplify claims and incident reporting
Ensure quick issue resolution and enhance operational efficiency with automated claims management.
With automated claims and incident reporting, businesses can streamline issue resolution by tracking claims in real time and leveraging data-driven recommendations for quick resolutions. Our analytics also provide visibility into carrier accountability, helping businesses address delivery failures and improve their logistics operations.
Predict with AI
Use predictive analytics to optimize inventory, returns, and fulfillment strategies.
parcelLab also offers predictive forecasting tools to help businesses plan ahead. By analyzing demand trends, return rates, and stock levels, companies can optimize inventory management, improve fulfillment strategies, and ensure that they are always prepared for customer needs.
Built for retail teams that care about the post-purchase experience
Work seamlessly with your existing tools
Supercharge your delivery operations with parcelLab’s 550+ global carrier integrations for smooth, reliable shipping. Our rapid onboarding gets new carriers up and running in under four weeks with minimal effort. Plus, with dedicated carrier management, flexible integration options (API, webhook, or file-based), and real-time analytics, you get full visibility and control over your logistics—so you can keep improving every step of the way.
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additional touchpoints
“PartyLite’s commitment to enhancing customer experience goes beyond just great products. It’s about a seamless service, too. With parcelLab, they’ve transformed their post-purchase journey into a powerful brand touchpoint. Their new tracking pages are driving repeat traffic and boosting revenue, proving that a great post-purchase experience isn’t just good for customers. It’s great for business.”
Andra Vilmane
Customer Success Manager of Partylite
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say.
parcelLab user, Supermarket
Validated reviewer via G2
“Working with different carriers where not all of those handle the same type of packages or even shipment types (deliveries and returns), it is tricky stay informed of the various stages orders run through. With parcelLab and the function to export large amounts of data, it is easy to stay on top of things and analyze carrier performance in depth.”
Francisco G., MediaMarkt
Validated reviewer via G2
“The parts I like the most about parcelLab are the reports and the metrics module, they are customizable and very complete, which allows you to work in depth to improve the messages you send to your customers. I also find very useful the ability to adapt the messages, customize them and make modifications very quickly, which is very necessary in emergency situations.”
parcelLab user, Machinery
Validated reviewer via G2
“We can aggregate the Information of different carriers and display them uniform in our online shop. The analytics of the carrier data is also an important source of Information for carrier performance.”
parcelLab user, Retail
Validated reviewer via G2
“parcelLab’s transparency and reporting features in their portal, offers a clear overview into logistics performance. The insights provided are helping us act on exceptions promptly. The detailed reporting empowers us to make data-driven decisions, continually fine-tuning our logistics strategy for better operational efficiency.”
parcelLab user, Retail
Validated reviewer via G2
“As a marketer, I’ve found parcelLab to be an invaluable tool. The platform’s robust analytics features allow me to track and analyze customer behavior throughout the post-purchase journey. The data has been instrumental in understanding our customer preferences and optimizing our marketing campaigns.”
parcelLab user, Retail
Validated reviewer via G2
“parcelLab has helped my team address several key marketing challenges. By providing more detailed insights into customers’ experiences, we’ve been able to develop more targeted and effective marketing campaigns that help us keep customers for life!”
April T., Retail
Validated reviewer via G2
“parcelLab have afforded us the ability to dive deeper into the reason for a delivery issue for our customers. We use about three different tools to determine the position of a delivery and parcelLab gives the absolute best information in real time!”
Your questions, answered
Our data-driven insights enable proactive customer communication, providing real-time updates on order status, estimated delivery times, and potential delays – reducing customer service inquiries by 20-30%
Absolutely! parcelLab offers fully customizable reports and dashboards, allowing you to tailor data views and insights based on your business priorities.
Our benchmarking capabilities compare your performance against industry standards in areas like carrier efficiency, delivery success rates, and customer engagement metrics, giving you a clear advantage over competitors.
Turn deliveries into brand moments
