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Guide
The final hurdle: The 30-day guide for peak season success
Peak seasons bring both opportunities and challenges for retailers. This guide provides best practices, a 30-day prep checklist, and proven strategies to optimize operations, enhance customer experience, and drive peak-season success.
October 9, 2024
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Guide summary
Peak seasons are times of increased online shopping activity, presenting both opportunities and challenges for retailers. To ensure a successful peak season, retailers must have a well-planned strategy that addresses the unique demands of this time of year.
This comprehensive guide outlines the challenges faced by customer service, marketing, digital, logistics, supply chain, e-commerce, and operations teams during peak season and provides practical solutions.
In this guide, you’ll learn about
- A 30-day prep checklist for each team to ensure they are prepared for the influx of orders
- Best practices from leading retailers
- Strategies for optimizing operations and enhancing the customer experience during peak season
Peak season isn’t just about Black Friday and Cyber Monday. As shopping habits shift, retailers must be prepared to manage demand spikes across multiple peak periods throughout the year.
With over 2.7 billion people shopping online annually, peak season now extends beyond November, encompassing festive periods, national holidays, and brand-specific events.
Understanding customer expectations and operational challenges during peak season is essential for success. These key insights reveal what matters most to consumers and where retailers must focus their efforts.
Key stats that matter
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More than four out of ten consumers say good customer service is crucial to peak season
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Eight in ten consumers enjoy shopping from brands that offer personalized experiences
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Over forty percent of all total order volume takes place during Q4
From customer service to logistics, every team plays a role in peak season success. Our 30-day checklist and best practices ensure that all departments are ready to deliver a seamless experience.
Explore our 30-day checklist and best practices for retail teams
Prepare your team for peak season by optimizing communication, reducing WISMO inquiries, and ensuring quick issue resolution to maintain customer satisfaction.
Ensure seamless campaigns with accurate inventory data, personalized messaging, and cross-channel consistency to drive sales and engagement during peak periods.
Streamline inventory management, delivery coordination, and fulfillment processes to prevent bottlenecks and meet customer expectations.
Optimize website performance, demand forecasting, and post-purchase experiences to improve conversion rates and customer loyalty.
