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Guide
Cut down on “Where is my order?” inquiries and enhance customer satisfaction
For fashion brands, WISMO inquiries create frustration and strain on customer service. Our guide uncovers key strategies to reduce these inquiries, enhance proactive communication, and optimize the post-purchase experience for seamless customer satisfaction.
June 9, 2022
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Reduce WISMO calls with proactive tracking—cut costs, boost efficiency, and keep customers informed.
Guide summary
For fashion brands, WISMO (Where is my order?) inquiries can overwhelm customer service teams and frustrate customers. Our report explores effective strategies to reduce these inquiries, streamline operations, and improve the overall customer experience.
In this guide, you’ll learn about
- The root causes of WISMO inquiries in the fashion industry
- Proactive communication strategies to keep customers informed
- How leading brands use technology to minimize WISMO inquiries
- Case studies of fashion brands successfully reducing WISMO volumes
WISMO calls aren’t just an operational burden—they’re a sign that customers feel abandoned. Proactive communication is the key to reducing inquiries and building lasting trust.
By addressing gaps in the post-purchase journey, brands can significantly reduce WISMO inquiries, improve tracking visibility, and ensure customers feel informed—without needing to contact support.
Key stats that matter
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Seven out of ten customer service inquiries during peak seasons are WISMO-related
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Nearly eight in ten UK retailers stop communicating with customers after dispatch
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Nearly two-thirds of customers expect real-time tracking updates, yet most brands fail to provide them
