Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Enhance delivery experience
Seize control of your delivery experience – delight every customer, every time
From the moment your customers hit ‘buy’ to the package at their doorstep, make every delivery an opportunity to boost engagement, build loyalty, and drive more revenue.
Are you losing customers after checkout?
The customer journey doesn’t stop at checkout. Make delivery seamless and turn the post-purchase experience into your biggest advantage.
Turn anxiety into trust
Keep customers in the loop with real-time, on-demand updates that remove uncertainty and build trust.
Deliver a signature brand experience
Your brand is unique. Make every delivery touchpoint a reflection of your brand. From tracking updates to post-purchase emails, every interaction should reinforce your promise, build trust, and keep customers engaged.
Drive more revenue
You have all the data and your customers’ attention – make it count. Personalize every touchpoint with tailored messaging, create meaningful engagement, and unlock upsell opportunities that feel natural, not forced.
Make every interaction feel personal
Connect with customers in a way that feels personal. Use data-driven insights to craft meaningful interactions that build loyalty and drive repeat business.
Every delivery is an opportunity to engage customers, built trust and reinforce your brand
0
%
Fewer WISMO inquiries
Reduce support inquiries by keeping customers in the know. Proactive updates and real-time tracking mean fewer “Where is my order?” calls and a smoother experience for everyone.
0
%
Higher customer retention
Drive more customer engagement and boost cross-sell opportunities by bringing shipment tracking directly to your website and keeping shoppers connected to your brand at every step.
0
%
Increase in repeat orders
Encourage customers to shop again by adding personalized product recommendations to order tracking pages, making reordering effortless and engaging.
Ready to get started?
Seize control of your delivery experience today
With parcelLab, you can
Track and communicate
Keep customers in the loop, engaged, and loyal with real-time, automated updates.
KEY FEATURES:
- Get end-to-end visibility for all orders with real-time tracking, split shipment management, and performance monitoring across warehousing, delivery, returns, repairs, or claims– all from a centralized dashboard.
- Automate proactive notifications across email, SMS, app push, and chatbots, keeping customers informed at every step in their preferred channel.
- Turn routine tracking updates into engagement opportunities by using fully embedded tracking experiences across channels – marketplace, dropship, ship-from-store, BOPIS, offline store purchases, and much more.
Set up a branded tracking portal
Deflect WISMO/R before it happens. Fully embed the tracking experience into your website, app, chatbot, or MyAccount and customize it to your unique requirements, seamless and synced to one single source of truth.
KEY FEATURES:
- Seamlessly embed a customizable tracking page directly on your website or mobile app with a lightweight JavaScript snippet, ensuring a consistent, on-brand experience for every customer.
- Give customers complete visibility with detailed order summaries, including split shipments, so they always know exactly when their items will arrive.
Create personalized journeys
Turn every order into a tailored experience by combining real-time data with customer insights to drive engagement and loyalty.
KEY FEATURES:
- Orchestrate hyper-personalized post-purchase experiences at scale.
- Trigger personalized updates, promotions, and alerts based on real-time order status, carrier updates, and customer actions.
- Leverage customer data, order history, and product preferences to send relevant, high-converting messages at every step.
Run targeted campaigns
Keep customers engaged long after checkout with hyper-personalized campaigns that build loyalty and drive revenue.
KEY FEATURES:
- Group customers based on their behavior, preferences, and purchase history to send tailored campaigns that drive engagement and boost conversions throughout the post-purchase journey.
- Boost revenue per order by embedding personalized upsell and cross-sell offers to emails, in-app notifications, and tracking pages, making every interaction an opportunity to drive more sales.
Predict delivery delays
AI-powered delay predictions that help you inform customers proactively and optimize operations.
KEY FEATURES:
- Detect 90% of delivery delays before they happen, allowing you to take proactive measures to prevent escalations and protect customer trust.
- Set custom delay thresholds based on region, carrier performance, or business priorities to send timely, relevant updates.
- Predictions continuously refine at every tracking checkpoint, ensuring dynamic, real-time responses to disruptions.
Streamline claims management
Automate, recover, and resolve claims faster with intelligent workflows and advanced reporting.
KEY FEATURES:
- Bring all claims-related data and investigation reports into one place to speed up processing, spot recurring issues, and improve carrier performance.
- Offer a self-service portal that empowers customers to report lost or damaged parcels, improving transparency and trust while expediting resolutions.
Resolve customer inquiries
Faster resolutions, happier customers, and fewer WISMO/R calls.
KEY FEATURES:
- Give agents real-time access to order details, tracking updates, and delivery statuses in one place – no more system toggling or wasted time
- Seamlessly integrate with Salesforce, Zendesk, Gorgias, and other platforms, equipping customer service teams with instant access to the data they need, right within their workflows.
Built for retail teams that care about the post-purchase experience
Work seamlessly with your existing tools
Supercharge your delivery operations with parcelLab’s 550+ global carrier integrations for smooth, reliable shipping. Our rapid onboarding gets new carriers up and running in under four weeks with minimal effort. Plus, with dedicated carrier management, flexible integration options (API, webhook, or file-based), and real-time analytics, you get full visibility and control over your logistics—so you can keep improving every step of the way.
20%
reduction in WISMO inquries
“We needed a responsive and committed solutions provider to further build out our eCommerce and logistics operations. parcelLab provided all the tools we needed to deliver on our brand goals while minimizing overhead costs. parcelLab excelled in our competitor evaluation for its exceptional customer support. The team is committed to providing tailored solutions to enterprise problems and we look forward to expanding our customer base with the help of parcelLab’s platform.”
Logan Dunn
Head of eCommerce, WYZE
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say.
Steve Exley, Premier Farnell
Validated reviewer via G2
“It’s not over-engineered. They’ve taken what a business truly needs and have created that… The implementation was seamless and very straightforward. Initially our CSR and logistics team weren’t keen on managing yet another system to cater for logistics and customer content. Until they had a demo. And [parcelLab], even though the implementation was complete, still supported onboarding of our staff with training and further training if required.”
Francisco G, MediaMarkt
Validated reviewer via G2
“We had difficulty in unifying the messages that our customers receive from more than 6 different carriers, thanks to parcelLab we’ve managed to unify the communication to our customers both the content and the design, and above all, to have a vision of the effectiveness of the messages.”
Niklas R.
Validated reviewer via G2
“After using AfterShip for a while, we started looking for more customization to better align with our brand’s evolving persona. That’s when we discovered parcelLab and decided to make the switch. parcelLab held promise with its customization features. Unlike the somewhat rigid template options in AfterShip, parcelLab offered a more flexible platform, letting us tailor our post-purchase communications more flexible.”
Alex B., Helen of Troy
Validated reviewer via G2
“parcelLab is an excellent PPX platform that enhances customer engagement by providing real-time shipment tracking and personalized updates. Its seamless integration with e-commerce platforms and focus on branding make it a standout solution for improving customer satisfaction and loyalty. Highly recommended for businesses looking to elevate their order tracking experience!”
Luxury goods & Jewelry
Validated reviewer via G2
ParcelLab has really been a great help within the business with tracking and deliveries. The real-time updates and proactive communication keep our customers in the loop, which cuts down on those WISMO questions. It’s also great for quickly sorting out any delivery issues that come up. I especially like that we can personalize the post-purchase messages—it turns a boring tracking update into something that feels branded and engaging. For us, it’s led to fewer support requests, smoother logistics, and happier customers. The analytics are also a nice touch, giving us insights to tweak our shipping and returns based on real results.
parcelLab user
Validated reviewer via G2
“I find parcelLab to be one of the most effective systems that we us, the software and design is easy to navigate and very efficient. There are a number of features which allow us to provide effective detail to our customers regarding their enquiries and tailor their experience effectively to ensure they have the relevant communication.”
Your questions, answered
Delivery exceptions are detected and flagged in real-time, enabling proactive notifications to manage customer expectations. You can customize messaging to offer reassurance and guidance in case of delays.
The system offers analytics on key metrics like delivery success rates, customer engagement with notifications, and carrier performance. These insights help identify operational improvements and enhance the delivery experience.
Absolutely. The tracking page is fully customizable, allowing you to adjust logos, colors, and messaging to maintain a consistent brand experience throughout the delivery journey.
AI tools like Trending Late and pL Promise analyze historical and real-time data to predict delays before they happen. This allows retailers to proactively notify customers, reducing unnecessary support tickets and improving the overall delivery experience.
Turn deliveries into brand moments
