parcelLab named one of the Best Supply Chain & Logistics Software Solutions by G2 in 2025

In today’s fast-paced e-commerce environment, supply chain efficiency is more critical than ever. With rising consumer expectations for faster shipping, proactive communication, and seamless returns, retailers and brands need the best supply chain software to optimize their logistics and post-purchase experience.

That’s why we’re thrilled to announce that parcelLab has been named one of G2’s 2025 Best Software Award winners for Supply Chain & Logistics products!

As the world’s largest B2B software review platform, G2 ranks the top-performing solutions based on real user reviews and market presence data. This recognition validates parcelLab’s impact on helping global brands enhance operational efficiency, customer communication, and post-purchase experience.

The growing demand for best-in-class supply chain software

As supply chains become more complex, leaders are turning to advanced technologies to gain a competitive edge and improve operational efficiency. According to Gartner, by 2028, 25% of KPI reporting will be powered by Generative AI (GenAI) models, transforming how businesses monitor performance and optimize logistics.

At the same time, businesses are rapidly embracing automation. By next year, 95% of data-driven decisions will be at least partially automated—yet only 10% of CEOs report using AI strategically in their business. This gap presents a major opportunity for supply chain organizations to leverage AI-driven automation, predictive logistics, and real-time tracking to improve decision-making and reduce inefficiencies.

Investments in emerging supply chain technology are also becoming a key competitive differentiator. In a recent Gartner survey, 27% of supply chain leaders cited “gaining competitive advantage” or “addressing competitive disadvantage” as one of their top three goals for investing in new technology.

This shift toward AI-driven automation presents a massive opportunity for retailers. But without the right tools, many businesses struggle to keep up.

That’s where parcelLab comes in. Our AI-powered post-purchase solutions help retailers bridge this gap, streamline logistics, and transform shipping and fulfillment into a revenue-generating opportunity. By leveraging proactive customer engagement and real-time supply chain insights, parcelLab empowers brands to stay ahead of the curve.

What makes parcelLab one of the best logistics software solutions?

At parcelLab, we go beyond traditional tracking solutions. Our platform enables brands to take control of their post-purchase experience, reducing customer inquiries and increasing engagement with personalized updates, branded tracking pages, and upsell opportunities.

How parcelLab stands out

Here’s why parcelLab is consistently ranked among the best supply chain software providers:

• Seamless order tracking & communication
  “parcelLab has been helping us with our communications and order tracking information in a seamless manner because of which our customers have been receiving timely order updates. This has improved our operations and has also helped us in creating a valued relationship with our customers.” – G2 Customer Review
• Deeper insights into delivery issues
  “parcelLab has afforded us the ability to dive deeper into the reason for a delivery issue for our customers. We use about three different tools to determine the position of a delivery and parcelLab gives the absolute best information in real time!” – G2 Customer Review
• Advanced reporting & customization
  “The parts I like the most about parcelLab are the reports and the metrics module, they are customizable and very complete, which allows you to work in depth to improve the messages you send to your customers. I also find very useful the ability to adapt the messages, customize them and make modifications very quickly, which is very necessary in emergency situations.” – G2 Customer Review

• Multi-courier tracking & smooth operations
  “The ability to track parcels from multiple couriers and multiple customers at the same time. The user interface is very nice and easy to navigate. Compared to my old system of tracking parcels this is years ahead. I use this platform on a daily basis multiple times and it resolves my customers queries much quicker now.” – G2 Customer Review

The future of logistics & supply chain software

With global e-commerce projected to reach $6.8 trillion in 2025, companies that invest in supply chain optimization will be better positioned to retain customers, boost loyalty, and drive revenue growth.

G2’s criteria for ranking the best supply chain & logistics software

G2’s Best Software Awards recognize top-performing platforms based on:

• Verified user reviews – Direct customer feedback and satisfaction ratings.
• Market presence – Influence, adoption, and reach within the industry.
• Customer satisfaction scores – Aggregated ratings across different software categories.

With more than 30 curated lists for 2025, parcelLab secured a position in the Top Supply Chain & Logistics Software category, proving our commitment to continuous innovation and exceptional customer experiences.

How parcelLab helps retailers drive revenue & loyalty

At parcelLab, we believe post-purchase isn’t just about shipping—it’s about building lasting customer relationships. Our platform helps businesses:

• Reduce WISMO (“Where is my order?”) inquiries – Lower operational costs by proactively keeping customers informed.
• Enhance post-purchase engagement – Drive traffic back to your website with branded tracking pages.
• Improve delivery experience – Get real-time carrier performance insights to optimize logistics.
• Turn shipping into a growth driver – Use transactional touchpoints for upsells, cross-sells, and customer retention.

Final thoughts

Being recognized in G2’s Best Supply Chain & Logistics Software Awards is a testament to parcelLab’s commitment to helping brands redefine the post-purchase experience. As supply chain expectations continue to evolve, investing in the right logistics software will be key to staying competitive and retaining customers.

If you’re looking for a supply chain software solution that enhances customer engagement, streamlines logistics, and drives revenue, we’d love to help.

Book a demo today to turn your shipping and logistics into a competitive advantage.