It’s clear that providing your customers with an all-in-one tracking page, also known as an Order Status or Track and Trace page, is beneficial. It gives your customers access to the latest updates regarding their order instantly. This builds trust in your brand because the customer feels at ease and in the know. But the benefits don’t end there. With customers proactively informed, your inbound inquiry rate will fall, while customer satisfaction rises. But what does an all-in-one tracking page look like? And how can brands deliver this tool to their customers?
Designing a tracking page
A key advantage of an all-in-one tracking page is its versatility. That’s because it can be designed with your customers and business needs in mind. For example, if you’re looking for a solution to simply keep customers informed about their order status, you can add features like a live map, instant update notifications and a link to a chatbot. Whereas, if you want to impress customers with a branded, recognisable post–checkout experience, you can add product recommendations and targeted content based on their search and purchase history. Let’s break down the typical features you can see on branded tracking pages. Remember, you don’t have to use all of these. Also, if you have an idea for a feature to add to an Order Status page, that’s great too!
Arguably the most important feature of the all-in-one tracking page is access to delivery updates. Some brands use a graphic to depict the order progression, whereas others use worded updates as they occur. It is possible to have a live map that shows the origin, current and final location of the product. Also, it is common practice for the parcel tracking page to link to a live chat or a chatbot, wherein the customer can ask any specific question they may have. The tracking page tool can also be used to monitor the progression of split orders, so many examples will show more updates for more than one parcel. Additionally, the tracking page will have access to all your order details – such as order number, cost, payment method etc. It is beneficial to add an opt-in for omnichannel communication, such as text or social media messages. This is a great way to communicate in the preferred way for every customer.
Adding targeted content to your tracking page will enhance your open and click-through rates. It can also boost traffic to your site. Our platform enables you to use customer data, such as search and purchase history, to create a relevant, impressive experience. On a similar note, why not use the customer data you have to add targeted content that adds value. For example, if your customer has just bought make-up brushes, add a blog about how to clean them. If they have just bought a camera, add customer reviews and pictures of the camera in action. Additionally, to make your customer feel like part of the community, encourage social following, sharing and promote hashtags to use. You can also use the tracking page to collect customer feedback at the perfect time. For best user-experience, use a simple, fast rating tool.
The tracking page is a great way to keep customer inquiries at bay. With this in mind, we recommend that you proactively answer commonly asked questions in the tracking page. For example, add a tool that allows a customer to change their delivery address. Insert a form that allows customers to nominate an alternative delivery location in case they are not home. It is helpful to add a link to your FAQ section or customer chatbot in case they have any specific questions.
Which features will you add?
Remember, all-in-one tracking pages developed with parcelLab are 100% white label. In other words, all the traffic generated through this touchpoint will be driven directly back to your site. This also means that they can be built completely in your branding, with consistent tone and style. To find out how to get started with a tracking page, contact our team. If you’d rather take a closer look first, you can request examples from our customers or book a demo with our team.