Research

US DTC loyalty report 2021

Customer loyalty is essential for DTC success. Our 2021 report explores key retention drivers, personalized experiences, and post-purchase engagement strategies that leading US brands use to foster long-term customer relationships.
December 14, 2021

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Research summary

Customer loyalty is the cornerstone of success for direct-to-consumer (DTC) brands. Our 2021 report delves into the strategies that top US DTC brands are using to cultivate loyal customers, ensuring repeat business and long-term growth.

In this study, you’ll discover

  • Key drivers of customer loyalty in the DTC sector
  • How personalized experiences can enhance customer retention
  • The impact of post-purchase engagement on loyalty
  • Case studies of successful DTC brands with strong customer loyalty

Loyalty isn’t just about repeat purchases—it’s about creating memorable experiences. DTC brands that invest in personalized engagement, seamless post-purchase journeys, and community-building will earn long-term customer trust and advocacy.

Key stats that matter