Marketing
Turn every delivery into a marketing opportunity
Deliver 1:1 personalization and foster a deeper connection with your customers, cementing your brand at every step of the shopping journey.

Many brands struggle with generic carrier emails that dilute their visibility and fragmented data that hinders real-time insights. By optimizing post-purchase communication and campaign performance, brands can transform these challenges into powerful moments for upselling, cross-selling, and building customer loyalty.
“parcelLab has been an incredibly proactive solutions provider, offering a seamless transition from our previous provider. The platform unites all aspects of the post-purchase experience, allowing us to leverage powerful tools to engage our customer base. We are working to implement parcelLab’s Delivery Date Promise to further provide our customers with full visibility into the delivery process and reduce cart abandonment.”
Veronica Lu
Senior eCommerce Growth Marketer
“When it comes to asking for product reviews, it’s all about the right timing. With parcelLab, we have tailored the shipping communication to the various stages of the process and our request reaches our customers exactly when they are happy to hold their parcel in their hands and are really ready to evaluate and give feedback.”
Deborah Kirchner
Online Marketing Manager
Extend your brand through to the post-purchase experience and create a cohesive experience that reflects how you treat customers pre-purchase.
Tailor your post-purchase emails and order tracking pages with personalized recommendations to increase cross- and upsell opportunities.
Create multi-step journeys that nurture customers beyond checkout with relevant promotions to increase repeat purchases.
Utilize parcelLab’s Campaign Manager to set-up and run campaigns that focus on important customer segments to achieve the most impact.
Turn transactional touchpoints into marketing opportunities.
KEY FEATURES:
Drive web traffic and repeat purchases with engaging content.
KEY FEATURES:
View your customers’ returns journey in a new light to encourage loyalty and retention.
KEY FEATURES:
The in-app AI assistant is here to help Marketing teams unlock the full potential of parcelLab’s post-purchase platform.
In parcelLab’s Campaign Manager, simply create a new campaign, set audience details, choose channels, customize content, and publish!
Use conditional messaging, smart triggers, and segmentation to tailor outreach—then test and optimize for the best results.
Use parcelLab’s Benchmarking to see how your open and click rates stack up against industry averages in a detailed report.
Seamlessly integrate with major carriers, customer service platforms, CRM, ERP, and logistics systems. Optimize workflows, accelerate inquiry resolution, and keep every touchpoint connected for a smoother post-purchase experience.
Stay up to date with the latest insights, updates, and innovations. Whether you’re looking for expert advice or the newest product developments, we’ve got you covered!
Discover how your post-purchase experience (PPX) stacks up against industry leaders and receive actionable insights to close gaps, enhance customer satisfaction, and drive measurable results.