Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Platform overview
parcelLab Post-Purchase Experience (PPX) platform
The industry’s first and only PPX platform tailor-made for retailers
Because retailers can’t afford to stay disconnected
Customers expect seamless, proactive, and personalized post-purchase experiences. But too many retailers still rely on fragmented point solutions – one for tracking, another for returns, and another for analytics. The result?
- Inconsistent experiences that frustrate customers.
- Operational inefficiencies that slow teams down.
- Missed opportunities to drive loyalty and repeat purchases.
From patchwork solutions to a connected platform
parcelLab’s PPX Platform unifies every touchpoint – customer conversion, order tracking, delivery, returns, and engagement – into one seamless ecosystem that not only reduces friction but actively drives repeat purchases; transforming post-purchase into a competitive advantage.
- Break free from data silos – Seamlessly connect every order update, delivery notification, and return status to orchestrate the entire tool and service landscape.
- The only end-to end PPX platform – Manage everything – from delivery promises and fraud protection to order tracking and returns – in a single fully integrated platform built for scale.
- Full visibility, total flexibility – Unlock deep customer insights by tracking shopping behaviors, segmenting audiences, and delivering personalized experiences at scale – all within a headless, API-first platform.
“Retailers don’t need more disconnected tools, they need a platform that powers continuous optimization and drives automation, intelligence, and customer engagement at scale.”
Julian Krenge
Chief Product Officer
“The parcelLab PPX platform brings the Data Flywheel to life and turns post-purchase into a data-driven growth engine that helps brands build customers for life.”
Tobias Buxhoidt
CEO
What our customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Meet the platform
The power to own every post-purchase moment
The parcelLab PPX platform brings it all together – simplifying operations, boosting efficiency, and keeping customers engaged from checkout to returns, all in one seamless ecosystem.
No more disconnected systems. Our headless, API-first platform integrates seamlessly with your entire tech stack – from logistics, warehouse and transportation to CRM, customer feedback, CDP and marketing tools. The result? A smooth, data-driven experience for you and your customers.
We automate all post-purchase touchpoints, from dynamic delivery promises to proactive order updates and personalized return options. Our intelligent workflows easily manage exceptions, anticipate shipping delays, and resolve issues before they escalate, reducing workload while keeping customers satisfied, engaged, and loyal.
Visibility fuels growth. We turn raw data into actionable insights to help you measure carrier performance, understand customer preferences, analyze shopping behavior and more. With real-time analytics and industry benchmarks, you can personalize experiences, drive repeat purchases, and stay ahead of the curve, always.
AI isn’t an add-on – it’s the engine of our platform. We turn post-purchase from reactive to proactive, using AI-driven predictions, dynamic messaging, and tailored recommendations to create hyper-personalized experiences at scale.
Customers expect more than generic updates. We equip Experience Designers with complete control to craft hyper-personalized, data-driven experiences – boosting conversions, enhancing delivery experiences, and turning returns into revenue. You own the journey; we make it effortless.
Unlock the full power of our platform
Composable & headless
Fully modular and API-first, making it easy to integrate into any tech stack—your way.
App store
Expand your platform’s power with plug-and-play tools designed to meet your unique needs.
Carrier management
Unified carrier connectivity with real-time tracking and smart shipping automation.
Benchmarks
Track, measure, and optimize with industry-leading logistics and CX performance metrics.
App builder
Create custom workflows and automation—without disrupting what’s already working.
Data and event stream
Harness live logistics data and real-time insights to enhance every customer touchpoint.
Enterprise-grade security
SOC 2, HIPAA, and GDPR-compliant—because your data’s security is our priority.
How to use it
With the platform, you can
Boost cart conversion
Reduce uncertainty and encourage confident checkouts with a dynamic delivery promise and order protection.
Enhance delivery experience
Keep customers informed and delighted throughout the delivery journey by designing personalized experiences.
Make returns seamless
Simplify returns and turn them into revenue opportunities that drive repeat purchases and improve retention.
Get data-driven insights
Unlock powerful analytics and benchmarks to continuously optimize your post-purchase strategy.
AI powered post-purchase
Harness the power of assistive and autonomous agents to deliver exceptional post-purchase experience at scale.
Built for retail teams that care about customer experience
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say.
Alex B., Helen of Troy
Validated reviewer via G2
“parcelLab is an excellent post-purchase experience platform that enhances customer engagement by providing real-time shipment tracking and personalized updates. Its seamless integration with e-commerce platforms and focus on branding make it a standout solution for improving customer satisfaction and loyalty. Highly recommended for businesses looking to elevate their order tracking experience!”
Niklas R.
Validated reviewer via G2
“After using Aftership for a while, we started looking for more customization to better align with our brand’s evolving persona. That’s when we discovered parcelLab and decided to make the switch. parcelLab held promise with its customization features. Unlike the somewhat rigid template options in Aftership, parcelLab offered a more flexible platform, letting us tailor our post-purchase communications more flexible.”
Verified user, Premier Farnell
Validated reviewer via G2
“It’s not over-engineered. They’ve taken what a business truly needs and have created that… The implementation was seamless and very straightforward. Initially our CSR and logistics team weren’t keen on managing yet another system to cater for logistics and customer content. Until they had a demo. And [parcelLab], even though the implementation was complete, still supported onboarding of our staff with training and further training if required.”
Jade Willis, VVAST
Digital Experience Lead, Validated reviewer via G2
“When we onboarded with parcelLab, Julian bent over backwards to make the process as seamless as possible. We migrated over from Narvar, which was a horrible, painful experience. parcelLab was a dream to use and had great support technicians for training members of the team.”
Niklas R.
Validated reviewer via G2
“Our decision to collaborate with parcelLab has significantly boosted our customer satisfaction levels. It’s been a marked difference from our previous experience with Narvar. While Narvar’s service seemed more like a generic, one-size-fits-all solution, parcelLab’s approach is refreshingly different. They actually listen to our needs and challenges, and work alongside us to tailor the solution accordingly.”
Your questions, answered
Unlike fragmented point solutions, parcelLab is the only fully integrated post-purchase experience (PPX) platform. We unify tracking, returns, engagement, AI-powered personalization, and analytics in one connected ecosystem, eliminating data silos and optimizing the entire customer journey.
Yes! Our headless, API-first platform seamlessly connects with logistics, CRM, OMS, WMS, marketing, and customer service tools – ensuring retailers have full flexibility to customize and scale without disrupting existing workflows.
AI is embedded across the platform to automate workflows, predict delivery outcomes, personalize messaging, and optimize customer interactions. From dynamic delivery promises to intelligent return journeys, AI continuously refines and elevates the post-purchase experience
We provide real-time analytics, benchmarking, and AI-driven customer insights. Retailers can track carrier performance, return trends, customer behavior, and engagement metrics to make data-backed decisions and continuously optimize their post-purchase strategy.
Transform your post-purchase experience today
