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Guide
Reduce “Where is my order?” (WISMO) inquiries and enhance customer satisfaction
WISMO calls create unnecessary strain on customer service and lead to frustration. Our report uncovers strategies to minimize these inquiries, enhance proactive communication, and streamline the post-purchase experience.
October 28, 2020
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Reduce WISMO calls with proactive tracking—cut costs, boost efficiency, and keep customers informed.
Guide summary
WISMO calls can overwhelm your customer service team and frustrate your customers. Our report explores proven strategies to proactively address WISMO inquiries, reducing the volume of these calls and improving the overall customer experience.
In this guide, you’ll learn about
- The root causes of WISMO inquiries and how to address them
- Best practices for proactive customer communication
- How to leverage technology to reduce WISMO call volumes
- Case studies of companies successfully managing WISMO inquiries
WISMO calls aren’t just a cost burden—they’re a sign that customers feel left in the dark. Proactive communication is the key to reducing inquiries and improving customer trust.
Customers expect real-time updates, yet many brands fail to provide clear tracking information, leading to frustration and avoidable WISMO inquiries. Proactive communication can dramatically reduce customer service strain.
Key stats that matter
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Seven out of ten customers contact support when they don’t receive proactive shipping updates
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Nearly two-thirds of WISMO inquiries could be avoided with better tracking visibility and automated updates
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Almost all retailers stop communicating with customers after dispatch, increasing WISMO call volume
