Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Use case
Deliver the right message, to the right customer, at the right time
Customers expect a hyper personalized experience after they buy. With parcelLab, you can deliver AI-powered, data-driven messages that boost conversions, speed up decisions, and keep them coming back for more.
Why retail brands love us
“With parcelLab, we created additional communication and marketing channels that are very well received by our customers. Through the intelligent shipping communication provided, we have significantly reduced customer service inquiries.”
Marius Lückemeyer
Chief Digital Officer, MediaMarkt
“By launching Campaign Manager, we enhanced the delivery experience for customers by sending alerts for additional customs clearance information required. We reduced delivery-related contacts by 30-40% in the first roll-out and are now expanding the solution to new locations to localize the customer experience and best serve our customers.”
José Pedro Sá
Senior Business Analyst
How parcelLab makes every customer interaction feel personal
Turn silence into connection with personalized updates, smart recommendations, and automated retention strategies—keeping customers informed, happy, and coming back for more.
Turn radio silence into meaningful engagement
Keep the conversation going with personalized updates, tailored promotions, and AI-driven recommendations that bring customers back for more.
KEY FEATURES:
- Smart customer segmentation: Reach VIPs, first-time buyers, and high-value customers with targeted messaging
- Dynamic messaging based on order status: Adjust email and SMS content in real-time as orders move through fulfillment
- Cross-channel personalization: Deliver a consistent experience across email, SMS, and tracking pages based on customer preferences
Automate personalization at scale
Create effortless, high-converting customer journeys with automated, event-driven messaging
KEY FEATURES:
- Journey manager and flow builder: Automate post-purchase flows based on customer actions.
- Product recommendations: Use purchase history and AI insights to suggest complementary products
- Hyper-personalized content: Tailor email subject lines, offers, and calls to action for higher open and conversion rates
Maximize customer retention & loyalty
Don’t just send messages—build real connections. With smart, data-driven insights, you can make every interaction feel personal and valuable, keeping customers engaged and coming back.
KEY FEATURES:
- Spot at-risk customers early: Detect signs of churn and trigger personalized retention campaigns before it’s too late
- Stay one step ahead: Proactively address order concerns before they impact the customer experience
- Reward loyalty: Personalize messaging for repeat customers and offer exclusive perks that keep them coming back.
Make every message count
Make every post-purchase message count by testing, analyzing, and optimizing your communication strategy.
KEY FEATURES:
- A/B test what works: Compare subject lines, content, and offers to see what truly engages customers
- Benchmark customer interactions: Track open rates, conversions, and trends to refine your approach
- Let AI do the heavy lifting: Get smart recommendations on what drives the best engagement and results.
Boost performance on autopilot—let our PPX Improvement Agent do the work
Impact of personalized customer engagement
Boost sales & order value
Deliver personalized upsell opportunities based on purchase history, location, and loyalty status to maximize revenue
Build long-term loyalty
Strengthen relationships with engaging, tailored experiences that keep customers coming back for more.
Reduce cart abandonment
Address customer doubts with real-time, relevant messaging that encourages faster purchase decisions and reduces cart abandonment.
Boost campaign ROI
Use AI-driven insights and A/B testing to refine messaging, improve performance, and maximize ROI
Every update is a chance to personalize, build trust, and create effortless customer experiences
0
%
Higher average order value
Increase customer lifetime value
Engage return customers with seamless exchanges and incentives that drive higher spending.
0
X
More repeat purchases
Turn returns into retention
Encourage customers to shop again with seamless exchanges and personalized incentives.
0
%
Increase in repeat orders
Boost customer loyalty
Accelerate repeat purchases by embedding personalized product recommendations on order status pages.
Ready to get started? Transform your post-purchase experience today
Integrations
Work seamlessly with your existing tools
Seamlessly integrate with major carriers, customer service platforms, CRM, ERP, and logistics systems to enhance personalization. Optimize workflows, accelerate inquiry resolution, and keep every touchpoint connected for a smoother post-purchase experience.
Get a free assessment of your retail customer experience
We’ll place a real transaction with your brand to uncover gaps in communication, tracking, and returns. See how your experience stacks up—and where you’re leaving revenue and loyalty on the table.
Post-purchase audits reveal the real story. Experience your post-purchase journey through your customers’ eyes.
5%
increase in revenue
“The partnership with parcelLab will help us to provide seamless post-purchase interactions that keep customers happy and engaged. Having timely and relevant communication with our customers at this important stage of the purchase journey not only reduces the pressure on our teams internally – meaning that when an issue does arise they can provide faster responses – but it means we are well positioned to drive greater loyalty and repeat purchases.”
Nick Ormerod
Director of eCOmmerce, New Look
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say.
Marten M., leading furniture retailer
Validated reviewer via G2
“parcelLab offers more ways to personalize and quickly update customer communication that my internal organisation cannot.. with parcelLab we can easily create personalised experiences for our customers. The editor to change messages and templates is easy to use, even for a user like myself that has very limited knowledge of email editors and HTML code. Our internal emails all required help of developers to configure, but with parcelLab this is no longer required.
Francisco G., MediaMarkt
Validated reviewer via G2
“The parts I like the most about parcelLab are the reports and the metrics module, they are customizable and very complete, which allows you to work in depth to improve the messages you send to your customers. I also find very useful the ability to adapt the messages, customize them and make modifications very quickly, which is very necessary in emergency situations.”
parcelLab user
Validated reviewer via G2
“parcelLab has really been a great help within the business with tracking and deliveries. I especially like that we can personalize the post-purchase messages—it turns a boring tracking update into something that feels branded and engaging. For us, it’s led to fewer support requests, smoother logistics, and happier customers. The analytics are also a nice touch, giving us insights to tweak our shipping and returns based on real results.
Marten M., Retail
Validated reviewer via G2
“I especially like the added features of Campaign Manager and Trending Late, making personalisation of communication to customers easy and enables better tracking of delays and other deviations in my organisation.”
Max S.,
Validated reviewer via G2
“Thanks to parcelLab, we now have complete control over the post-purchase customer experience. We begin with personalized tracking updates, being proactive and transparent with our customers. Additionally, we’ve designed a fully digital returns process, eliminating the need for paperwork in the packaging. Plus, we can gather valuable insights through the data collected along the way.”
Luxury goods & Jewelry
Validated reviewer via G2
“As a marketer, I’ve found parcelLab to be an invaluable tool. The platform’s robust analytics features allow me to track and analyze customer behavior throughout the post-purchase journey. The data has been instrumental in understanding our customer preferences and optimizing our marketing campaigns.”
Rachel T., New Look
Validated reviewer via G2
“parcelLab allows us to communicate to our customers about their orders and returns in a consistent clear and simple way. We can personalise our communications to have our branding. We can run campaigns through PL systems to communicate additional information to customers.”
Maurice F., Kox
Validated reviewer via G2
“When it comes to post purchase communication from companies to end customers, there is no getting around parcelLab… the tool or the emails are extremely flexible and can be adapted to one’s own needs at any time. This makes you much more independent of the parcel delivery service providers when it comes to communication.
Alex B., Helen of Troy
Validated reviewer via G2
“parcelLab is an excellent PPX platform that enhances customer engagement by providing real-time shipment tracking and personalized updates. Its seamless integration with e-commerce platforms and focus on branding make it a standout solution for improving customer satisfaction and loyalty.”
Your questions, answered
parcelLab’s AI-driven engagement platform allows you to customize email, SMS, and tracking page communications based on customer behavior, purchase history, and delivery status – ensuring a seamless omnichannel experience.
Yes! Our AI-powered recommendation engine suggests upsells, cross-sells, and next-best-purchase options based on customer profiles, helping you increase basket size and repeat purchases effortlessly.
parcelLab provides real-time analytics, A/B testing tools, and AI-driven performance insights to help you track open rates, engagement levels, and conversions – so you can continuously refine and optimize your strategy.
Transform your post-purchase experience today
