1. INTRODUCTION 

This Cookie Policy (“Policy”) explains how parcelLab uses cookies and similar technologies on our Website. It forms part of our broader Privacy Policy and should be read alongside it. Capitalised terms not defined in this Policy have the meaning set out in our Privacy Policy. 

2. WHAT ARE COOKIES? 

Cookies are small text files that are placed on your device by websites you visit. They are widely used to make websites work more efficiently, as well as provide information to the site owners. 

Cookies help us recognise your browser or device and remember certain information about your visits, such as your preferences or login status. They allow us to analyse traffic and usage patterns to improve the user experience.  

Cookies can be stored for different lengths of time: 

  • Session cookies are temporary and are deleted once you close your browser. 
  • Persistent cookies remain on your device for a set period or until you delete them, allowing us to recognise you on return visits. 

We may also use similar tracking technologies (such as pixels or local storage) that operate in the same way as cookies. You can find more details about specific cookies we use in the Cookie Table below. 

3. COOKIES WE USE 

We use different types of cookies on our Website provide functionality, enhance user experience, and help us understand how the Website is used. Below is a summary of the categories of cookies we use: 

  • Necessary Cookies – these are essential for the Website to function properly. They enable core features such as secure log-in, page navigation, and consent management. These cookies do not collect personally identifiable information. 
  • Functional Cookies – allow the Website to remember choices you make (such as language preferences) and enable enhanced features like social sharing or feedback collection. These cookies may be set by us or by third-party providers. 
  • Analytics Cookies – collect information about how visitors use our Website, such as which pages are visited most often or if users encounter errors. The data is aggregated and anonymised and helps us improve Website performance and user experience. 
  • Performance Cookies – measure how the Website is performing, often in terms of speed, responsiveness, and load balancing. They help us ensure the site runs smoothly for all users. 
  • Advertising Cookies – used to deliver relevant advertisements to you based on your browsing behaviour and interests. They also help us measure the effectiveness of advertising campaigns. These may be set by us or by third-party ad partners. 
  • Uncategorised Cookies – cookies that we are in the process of classifying, together with the providers of individual cookies. They may be used for various purposes once categorization is complete. 

4. COOKIE TABLE 

The table below provides detailed information about the individual cookies we use on our Website. This table is intended to help you better understand how and why cookies are used and how they may affect your browsing experience. Cookie policy

Cookie nameProviderPurposeDurationType
__cf_bmCloudflareCloudflare bot managementUp to 1 hour Necessary
_cfuvidHubSpotCalendly session trackingSessionNecessary
__hssrcHubSpotHubSpot session checkSessionNecessary
__hsscHubSpotHubSpot session checkUp to 1 hourNecessary
cookieyes-consentCookieYesStores user consent preferencesUp to 1 yearNecessary
_GRECAPTCHAGoogleGoogle RecaptchaUp to 6 monthsNecessary
rc::a, rc::fGoogleGoogle RecaptchaPersistentNecessary
rc::c, rc::bGoogleGoogle RecaptchaSessionNecessary
cf_clearancePodbeanCloudflare
CAPTCHA
validation
Up to 1 yearNecessary
li_gcLinkedInLinkedIn consent storageUp to 6 monthsFunctional
lidcLinkedInLinkedIn data-center selectionUp to 1 dayFunctional
visitorIdZoomInfoZoomInfo user trackingPersistentFunctional
__Secure-ROLLOUT_TOKENYouTubeYouTube interface testingUp to 6 monthsFunctional
x-fire-guest-

session
Chili PiperChili Piper guest sessionSessionFunctional
ytidb::LAST_RESULT

_ENTRY_KEY
YouTubeYouTube search memoryPersistentFunctional
_gcl_auGoogle Tag ManagerGoogle Ads conversionUp to 3 monthsAnalytics Performance
_ga_*Google AnalyticsGoogle Analytics session trackingUp to 1 year 2 monthsAnalytics Performance
_gaGoogle AnalyticsGoogle Analytics IDUp to 1 year 2 monthsAnalytics Performance
__hstcHubSpotHubSpot visitor trackingUp to 6 monthsAnalytics Performance
hubspotutkHubSpotHubSpot user trackingUp to 6 monthsAnalytics Performance
CLIDMicrosoft ClarityClarity trackingUp to 1 yearAnalytics Performance
SMMicrosoft ClarityMicrosoft Clarity syncSessionAnalytics Performance
MRMicrosoft AdvertisingBing trackingUp to 7 daysAnalytics Performance
_clckMicrosoft ClarityClarity user IDUp to 1 yearAnalytics Performance
_clskMicrosoft ClarityClarity session trackerUp to 1 dayAnalytics Performance
vuidVimeoVimeo video trackingUp to 1 year 2 monthsAnalytics Performance
_hp2_hld*Heap AnalyticsHeap Analytics session trackingSessionAnalytics Performance
_hp5_event_prop

s*
Heap AnalyticsHeap event trackingUp to 1 yearAnalytics Performance
_hp5_let*Heap AnalyticsHeap timing eventsUp to 1 yearAnalytics Performance
_hp5_meta*Heap AnalyticsHeap metadataUp to 1 yearAnalytics Performance
_uetsidMicrosoft AdvertisingBing engagement trackingUp to 1 dayAnalytics Performance
_uetvidMicrosoft AdvertisingBing visitor IDUp to 1 year 24 daysAnalytics Performance
SRM_BMicrosoft AdvertisingMicrosoft advertising IDUp to 1 year 24 daysAnalytics Performance
MSPTCMicrosoft AdvertisingMicrosoft tracking IDUp to 1 year 24 daysAdvertising
bcookieLinkedInLinkedIn browser IDUp to 1 yearAdvertising
MUIDMicrosoft AdvertisingMicrosoft ad trackingUp to 1 year 24 daysAdvertising
YSCYouTubeYouTube video viewsSessionAdvertising
VISITOR_INFO1_LIVEYouTubeYouTube bandwidth checkUp to 6 monthsAdvertising
VISITOR_PRIVACY_

METADATA
YouTubeYouTube privacy metadataUp to 6 monthsAdvertising
yt.innertube::requestsYouTubeYouTube video historyPersistentAdvertising
yt.innertube::nextIdYouTubeYouTube video historyPersistentAdvertising
ANONCHKMicrosoft AdvertisingBing click verificationUp to 10 minutes Advertising
test_cookieDoubleClick by GoogleDoubleClick cookie support testUp to 15 minutesAdvertising
IDEDoubleClick by GoogleDoubleClick ad personalizationUp to 1 year 24 daysAdvertising

5. MANAGING COOKIES 

You can manage your cookie preferences at any time through our cookie consent tool, which allows you to enable or disable non-essential cookies. Necessary cookies are always active and cannot be turned off, as they are essential for the basic functioning of the Website. In addition to the consent tool, you may also manage cookies by adjusting your browser settings to refuse or delete cookies. However, doing so may impact the functionality and performance of our Website. 

6. CHANGES TO THIS COOKIE POLICY 

We may update this Cookie Policy from time to time in our sole discretion. If we make any material changes, we will notify you in accordance with applicable legal requirements.  

This version was last updated on 28 May 2025

7. CONTACT INFORMATION 

If you have any questions about this Cookie Policy or our use of cookies, please contact us at legal@parcellab.com.  

For more details about how we handle your personal data, please refer to our Privacy Policy