PETER HAHN boosts open rate to 61% with personalized communications

About the brand
PETER HAHN has grown into a successful multi-channel company with over 1,000 employees, operating all over Europe. As a business, their objective is to consistently exceed high standards. As a result, the team is always looking for new ways to deliver the best possible service to their customers. That’s why they decided to improve their post-checkout communication to offer a more personalized, valuable experience.
The journey towards building a consistent experience
PETER HAHN’s team realized there were inconsistencies between how they were communicating with customers’ pre-purchase versus post-purchase. Understanding that the post-purchase experience is full of opportunities for revenue generation and boosting customer satisfaction, they began their search for a provider that could take them to the next level.
Here’s how parcelLab empowers PETER HAHN to delight their customers
- Enhanced customer experience with personalized communication: By regaining control over post-purchase communication, PETER HAHN delivers personalized touchpoints and proactive shipping updates, ensuring a seamless customer journey while reducing the load on customer support. This approach has maintained their high customer service standards, resulting in 73% of customers rating the communication as “very good” and 98% finding it “clear and reliable.”
- Optimized customer service through improved visibility: With our platform, PETER HAHN now has full visibility of the shipping process, enabling them to optimize customer service operations. This proactive approach not only enhances the customer experience but also drives positive feedback, reinforcing their reputation for reliable and clear communication.
“Our partnership with PETER HAHN has been focused on elevating their post-purchase experience to match the high standards they set for their brand. By providing personalized, proactive communication, we’ve helped them create a seamless journey that keeps customers informed while reducing strain on their support team. It’s been incredible to see how improved visibility and tailored touchpoints have strengthened customer satisfaction, leading to overwhelmingly positive feedback and a more optimized service operation.”

Pieter Grebe
Customer Success Manager at parcelLab