PartyLite grows revenue by 9% by driving customers back to their website

About the brand

PartyLite believes that fragrance and design have the power to not only enhance your space but transform the way you experience it every day. They love how fragrance can inspire, excite and improve everything from our creativity to our mood and even our personal well-being. PartyLite realized that an engaging experience shouldn’t end at checkout. Their evaluation of post-purchase providers led them to choose parcelLab to take them to the next level.  

“parcelLab has brought our business into the future. We are now able to provide fully digital tracking solutions for our customers that can scale with the company’s growth – allowing us to keep up with increased demand even during our busiest seasons.”

Jan Hesse

Managing Director & Global Head of Customer Service at PartyLite

Scaling delivery transparency in a complex global network 

PartyLite required a proactive solution that could provide real-time delivery estimates to customers. Previously, PartyLite relied on their internal systems, carrier notifications, and manual processes that could not scale to their global order volume and navigate the large number of carriers in the shipping network. They needed a solution that could upgrade their manual operations and provide analytics across the customer base and carrier performance to improve order transparency. 

Here’s how parcelLab empowers PartyLite to delight their customers

• Branded, seamless post-purchase experience: We helped PartyLite unify all post-purchase communications and order tracking under their own brand. By hosting tracking pages on their own website and creating dedicated tracking pages for the personal website of each PartyLite consultant, PartyLite reduced reliance on carriers while enhancing customer engagement. 
• Significant cost savings & operational efficiency: By digitizing operations, PartyLite cut WISMO inquiries by 40-50%, eliminated the need for printed packing slips and gift cards, and reduced hardware and consumables, saving money across multiple departments and distribution centers. 
• Increased brand loyalty & revenue growth: With tracking pages driving traffic back to their site, PartyLite not only enhanced customer trust but also generated additional revenue, estimated in the upper six figures annually. 

“PartyLite’s commitment to enhancing customer experience goes beyond just great products. It’s about a seamless service, too. With parcelLab, they’ve transformed their post-purchase journey into a powerful brand touchpoint. Their new tracking pages are driving repeat traffic and boosting revenue, proving that a great post-purchase experience isn’t just good for customers. It’s great for business.” 

Andra Vilmane

Customer Success Manager at parcelLab