Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Benchmark your performance
See how you stack up against the competition
The post-purchase experience is no longer just a nice-to-have—it’s a battleground for customer loyalty. With parcelLab’s Benchmarking, uncover where you lead, where you lag, and how you can outperform the competition with data-backed decisions.
What we deliver
Post-purchase as your competitive advantage
Enhance carrier collaboration
Use performance insights to optimize lead times, reduce exceptions, and improve on-time delivery rates—gaining visibility into better-performing competitors and their best practices.
Boost customer engagement
Evaluate how your customer engagement tactics compare against industry standards and fine-tune your approach to drive loyalty.
Optimize operational performance
Identify improvements in logistics and fulfilment to streamline processes, reduce delays, and cut costs.
Gain a competitive edge
Benchmark against the industry in real-time, turning raw data into an actionable roadmap for improvement.
Drive real business impact with parcelLab
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Reduction in delivery delays
Optimize carrier performance by identifying logistical gaps and improvements.
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Higher post-purchase engagement
Drive higher customer engagement with post-purchase communications through tailored messages.
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Enhancement in logistics efficiency
Leverage data-driven recommendations and insights to improve logistics workflows.
Ready to get started?
Seize control of your delivery experience today
Key capabilities
Optimize logistics with data-driven benchmarking
Optimize operations, reduce costs, and enhance logistics efficiency by tracking key metrics and learning best practices from industry leaders.
KEY FEATURES:
- Discover gaps, optimize operations, and learn best practices from industry leaders with On-Time Rate, Promise Fulfillment, Exception Rate, and Lead Time tracking.
- Identify underperforming regions or carriers and negotiate improvements.
- Reduce costs and streamline logistics without compromising on efficiency.
Elevate customer engagement with competitive insights
Evaluate customer communication performance using key metrics and refine messaging strategies to boost engagement and loyalty.
KEY FEATURES:
- Measure how your customer communication performs compared to industry standards, focusing on metrics like Open Rate, Click Rate, and Email Engagement per Order.
- Refine your messaging strategy to increase engagement and build stronger customer loyalty through targeted communication.
Gain a competitive edge with real-time industry comparisons
Compare performance with competitors over time to identify strengths, uncover improvement areas, and turn data into actionable insights for strategic growth.
KEY FEATURES:
- Benchmark your performance against the competition over time to see exactly where you lead and where improvements are needed.
- Transform static data into actionable insights that guide your strategy and help you stay ahead in the market
Actionable insights for strategic decisions
Leverage data-driven insights to optimize workflows, improve SLAs, and enhance logistics, customer experience, and engagement.
KEY FEATURES:
- Use data-backed insights to identify weaknesses, optimize workflows, and improve SLAs.
- Uncover hidden inefficiencies and take decisive action.
- Apply learnings across logistics, customer experience, and engagement.
Unlock instant insights with seamless reporting
Access centralized carrier and communication performance reports to track metrics, identify trends, and address competitive gaps efficiently.
KEY FEATURES:
- Easily access carrier and communication performance reports in a centralized dashboard.
- Leverage the Carrier Performance Report and Communication Performance Reports to access a centralized view of your performance metrics.
- Quickly identify and act on trends, seasonal variances, and competitive gaps.
Let the Insights Agent find areas for improvement in your post-purchase performance
Built for Experience Designers dedicated to post-purchase excellence
With parcelLab’s delivery experience platform, brands can take full control of tracking, updates, and customer communication—offering a branded portal, real-time notifications, and complete shipment visibility to reduce WISMO, build trust, and turn deliveries into a seamless brand experience
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say.
parcelLab user, Retail
Validated reviewer via G2
“parcelLab’s transparency and reporting features in their portal, offers a clear overview into logistics performance. The insights provided are helping us act on exceptions promptly. The detailed reporting empowers us to make data-driven decisions, continually fine-tuning our logistics strategy for better operational efficiency.”
parcelLab user, Supermarket
Validated reviewer via G2
“Working with different carriers where not all of those handle the same type of packages or even shipment types (deliveries and returns), it is tricky stay informed of the various stages orders run through. With parcelLab and the function to export large amounts of data, it is easy to stay on top of things and analyze carrier performance in depth.”
parcelLab user, Machinery
Validated reviewer via G2
“We can aggregate the Information of different carriers and display them uniform in our online shop. The analytics of the carrier data is also an important source of Information for carrier performance.”
parcelLab user, Pharmaceuticals
Validated reviewer via G2
“As a logistics leader, it’s crucial to have a clear view of our shipping performance. parcelLab provides all the statistics I need and allows me to export them to our BI tool for further analysis. parcelLab helps us track and manage shipments across 17 different countries, providing comprehensive insights that are vital for operational improvements.”
Francisco G., MediaMarkt
Validated reviewer via G2
“The parts I like the most about parcelLab are the reports and the metrics module, they are customizable and very complete, which allows you to work in depth to improve the messages you send to your customers. I also find very useful the ability to adapt the messages, customize them and make modifications very quickly, which is very necessary in emergency situations.”
parcelLab user, Machinery
Validated reviewer via G2
“We can aggregate the Information of different carriers and display them uniform in our online shop. The analytics of the carrier data is also an important source of Information for carrier performance.”
parcelLab user, Retail
Validated reviewer via G2
“As a marketer, I’ve found parcelLab to be an invaluable tool. The platform’s robust analytics features allow me to track and analyze customer behavior throughout the post-purchase journey. The data has been instrumental in understanding our customer preferences and optimizing our marketing campaigns.”
parcelLab user, Retail
Validated reviewer via G2
“parcelLab has helped my team address several key marketing challenges. By providing more detailed insights into customers’ experiences, we’ve been able to develop more targeted and effective marketing campaigns that help us keep customers for life!”
April T., Retail
Validated reviewer via G2
“parcelLab have afforded us the ability to dive deeper into the reason for a delivery issue for our customers. We use about three different tools to determine the position of a delivery and parcelLab gives the absolute best information in real time!”
71%
email open rate
“The parts I like the most about parcelLab are the reports and the metrics module, they are customizable and very complete, which allows you to work in depth to improve the messages you send to your customers. I also find very useful the ability to adapt the messages, customize them and make modifications very quickly, which is very necessary in emergency situations.”
G2 reviewer
Electronics retailer – Media Markt Saturn
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Your questions, answered
parcelLab provides real-time insights into carrier performance, on-time delivery rates, lead times, and exception rates, helping businesses identify bottlenecks and optimize logistics operations. By comparing these metrics against industry benchmarks, companies can reduce delays, lower costs, and enhance customer satisfaction.
By measuring open rates, click-through rates, and email engagement per order, parcelLab helps brands understand how their post-purchase communication compares to industry standards. These insights allow businesses to refine messaging strategies, increase engagement, and drive repeat purchases.
Unlike generic benchmarking tools, parcelLab delivers customized, real-time comparisons across logistics, customer engagement, and customer service metrics. Our platform not only identifies performance gaps but also provides actionable insights to improve delivery efficiency, customer communication, and service strategies—all in one place.
Design experiences that create customers for life
