Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Track and inform returns status
Returns that build loyalty, not costs
Deliver a seamless returns experience that builds loyalty, cuts costs, and reinforces brand trust. With proactive tracking, automated updates, and data-driven insights, parcelLab helps retailers turn returns into a revenue opportunity—not a cost center.
What we deliver
While simplifying returns for customers, retailers can also
Prevent repeat returns
Too many returns due to sizing? With parcelLab, a global women’s fashion brand fixed it with a ‘how-to-measure’ guide in their returns portal, emails, and tracking page, helping customers get the right fit, shop with confidence, and return less.
Reduce customer inquiries
A luxury fashion brand struggled with customers using incorrect carriers for returns, leading to lost visibility and more WISMR inquiries. With parcelLab’s Returns Track & Communicate solution, automated return tracking kept customers informed, reducing service inquiries.
Automate workflows
An international fashion brand streamlined returns by promoting online exchanges. Customers could easily swap items through a digital flow with product suggestions and live stock updates. This reduced manual workload, and minimized errors, improving operational efficiency.
Retain revenue with refund alternatives
Using parcelLab, WYZE retains more revenue by offering instant store credit in place of cash refunds. This strategy encourages repeat purchases, builds customer loyalty, and transforms returns into a seamless, VIP experience.
From return to reconversion—effortless, automated, and built for retention
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X
More repeat purchases
Turn returns into re-engagement. Brands using parcelLab drive 3x more repeat purchases from returns traffic.
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%
Higher average order value
Customers who go through a seamless returns journey spend more—parcelLab boosts AOV by 60%.
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%
Fewer WISMR inquiries
Cut support tickets with proactive updates. parcelLab reduces “Where is my return?” inquiries by 17%.
Ready to get started?
Turn your delivery experience into a competitive advantage
Key capabilities
Seamless return tracking for complete visibility
Real-time return tracking and full visibility—all in one dashboard, across any return method.
KEY FEATURES:
- Centralized dashboard offering full visibility into return shipments, ensuring retailers and customers are informed.
- Real-time tracking of return shipments from initiation to final processing.
- Support for multiple return methods, including pre-printed labels, digital QR codes, and self-service return registration.
Branded and customizable return status page
Branded return status page with real-time updates, promos, and product recommendations—designed for a seamless, cross-device experience.
KEY FEATURES:
- A dedicated, fully branded Return Status page that provides real-time updates.
- Integrated promotional content and product recommendations to drive additional purchases during the return process.
- Responsive design ensuring accessibility across all devices, creating a seamless customer experience.
Automated, personalized return notifications
Automated, branded return updates across email, SMS, and push—keeping customers informed every step of the way.
KEY FEATURES:
- Proactive, automated communication keeps customers informed at each stage of the return journey, from return registration to drop-off confirmation.
- Multi-channel communication via email, SMS, and push notifications to ensure customers stay updated.
- Customizable notification templates aligned with brand voice and style.
Advanced analytics for return optimization
Advanced return analytics with insights, A/B testing, and custom reports to reduce inquiries and optimize operations.
KEY FEATURES:
- Insights into return trends, carrier performance, and refund timelines to optimize operations.
- A/B testing capabilities to assess the effectiveness of different communication strategies in reducing customer inquiries.
- Custom reports highlighting common return reasons to help businesses refine product offerings and minimize future returns.
Full integration with customer service and support
Giving agents full return visibility and faster issue resolution.
KEY FEATURES:
- CS teams can track and manage return inquiries efficiently with direct access to tracking and communication history.
- Integration with platforms like Zendesk and Salesforce Service Cloud for streamlined customer support.
- Automated workflows to resolve customer return issues faster, reducing WISMR inquiries.
Let parcelLab Copilot do the heavy-lifting for you
Built for Experience Designers dedicated to post-purchase excellence
With parcelLab’s delivery experience platform, brands can take full control of tracking, updates, and customer communication—offering a branded portal, real-time notifications, and complete shipment visibility to reduce WISMO, build trust, and turn deliveries into a seamless brand experience
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say.
Ankur R., IT
Validated reviewer via G2
“It’s now way easier to handle returns and keep customers informed. The consistent experience across regions is strengthening our brand, and the insights from the data are helping us improve – our customers are happier and coming back.”
parcelLab user, IT
Validated reviewer via G2
“Switching to parcelLab has made handling returns simpler for us. The platform has a straightforward process. We were able to adjust some settings to match our preferences for handling returns. Compared to before, managing returns with parcelLab has been a more organized and less stressful experience.”
Maroš L., Apparel & Fashion
Validated reviewer via G2
“What I appreciate most about parcelLab is their exceptional approach to managing returns and exchanges. Their “Retain” feature allows for highly customizable return experiences, offering the ability to set return rules, restrictions, exceptions, and refund policies. This level of granularity ensures that I can manage returns exactly the way I want, making the process more efficient and customer-friendly.”
parcelLab user, Apparel & Fashion
Validated reviewer via G2
“parcelLab simplifies our entire returns management process. Their specialized features for warranty cases let customers upload photos and set handling rules, streamlining complex issues. Additionally, their exchange features automatically trigger new orders for sizing issues, helping to recover lost revenue. In short, parcelLab efficiently manages our returns and exchanges while also aiding in revenue recovery.”
parcelLab user, Consumer goods
Validated reviewer via G2
“I like that it is accurate and fast and shows a lot of the required details. Can track more orders and deliveries and returns.”
parcelLab user
Validated reviewer via G2
parcelLab has redefined our strategy, resulting in a notable rise in revenue. The platform facilitates the effortless display of related products and simplifies exchanges, offering more than mere logistic solutions.
Praveen R., Retail
Validated reviewer via G2
“parcelLab has reduced the frustration previously felt by both customers and our customer service team during the returns process. Their solution has brought much-needed transparency.”
parcelLab user
Validated reviewer via G2
“Upon implementing parcelLab, we experienced an immediate ~20% drop in WISMR requests, which significantly lowered the load on our customer service team. Their satisfaction has noticeably improved along with that of our customers.”
20%
reduction in WISMO inquiries
“We needed a responsive and committed solutions provider to further build out our e-commerce and logistics operations. parcelLab provided all the tools we needed to deliver on our brand goals while minimizing overhead costs.
parcelLab excelled in our competitor evaluation for its exceptional customer support. The team is committed to providing tailored solutions to enterprise problems and we look forward to expanding our customer base with the help of parcelLab’s platform.”
Logan Dunn
Head of eCommerce, WYZE
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Your questions, answered
parcelLab connects with your e-commerce platform, carrier network, and warehouse management system to streamline returns. Integration can be done via API, webhook, or file-based transfers, depending on your setup.
Yes, parcelLab allows businesses to define custom return rules based on factors like product category, customer segment, return reason, and location. This ensures tailored return experiences and compliance with internal policies.
parcelLab offers analytics on return rates, processing times, refund issuance, and customer behavior. Businesses can track trends by SKU, region, or customer segment to optimize operations and reduce preventable returns.
Automated return notifications can be sent via email, SMS, or branded tracking pages, keeping customers updated at every stage of the process. Notification triggers and messaging can be customized.
Design experiences that create customers for life
