Event

NRF ’26: Retail’s Big Show

NRF: Retail’s Big Show is the premier event uniting industry leaders, innovators, and top brands to explore trends, technologies, and the future of retail in New York City each January.
Location: Jacob K. Javits Convention Center, New York City, USA Event date: January 11 - 13, 2026
See you at our next event!

Create customers for life with our AI-powered post-purchase platform.

Event summary

We were excited to attend NRF 2026: Retail’s Big Show, the world’s largest retail conference and expo, held in New York City from January 11-13, 2026.

Hosted by the National Retail Federation (NRF), this premier event brings together industry leaders, innovators, and retail professionals to explore the future of retail alongside top brands and cutting-edge technology providers.

If you want to meet with us at the event, make sure to book a meeting with us in advance or visit booth #3939

Speaking session

Redefining customer loyalty through smarter post-purchase journeys

Join parcelLab and True Classic on January 11th at 1:00 pm for a session discussing how we partnered together to unlock hidden revenue and loyalty in the post-purchase experience. Get actionable insights on creating customer moments that drive growth long after checkout.

Speakers:

Julian Krenge, Co-Founder & Chief Product Officer at parcelLab

Jordan Gesky, Associate Director of Customer Experience at True Classic

Watch last year’s session