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parcelLab Introduces the Next Era of Post-Purchase Experience



Published on: May 2, 2024

Updated: May 3, 2024

parcelLab Order Tracking App for Shopify allows merchants to access a personalized embedded order tracking page to drive repeat purchases and enhance customer retention

BOSTON, Mass., May 2, 2024: parcelLab, the premier global retail, e-commerce, and post-purchase customer experience platform, today announced it is live on the Shopify platform. parcelLab’s Order Tracking App for Shopify, alongside the parcelLab Engage product suite, gives Shopify merchants an enterprise-grade offering to deliver the most personalized end-to-end post-purchase experience and take full control over all touch points to improve conversions, customer retention, and unlock new revenue opportunities.

parcelLab’s Order Tracking App for Shopify is now live and available to download here.

parcelLab gives Shopify merchants instant integration with automatic data exchange so they can easily create an embedded tracking page that shows order data, including split shipments, and returns data, while injecting personalized content for different customer segments. Shopify merchants can now link their store data with parcelLab, accessing its comprehensive post-purchase experience functionality to enhance engagement, improve customer retention and drive repeat purchases.

Tobias Buxhoidt, Founder and CEO of parcelLab said: “As e-commerce companies face increasing pressures, the post purchase experience has become a vital component of their business strategy as they work to connect with their customers and foster long-term loyalty.  We’re proud to introduce parcelLab’s Order Tracking App, which will give Shopify merchants the flexibility and customization they need to deliver the most personalized and transparent post purchase experience to their customers. We are putting enterprise-grade solutions into the hands of every Shopify-powered retailer who wants to differentiate their brand and excite their customers with a tailored post purchase experience, empowering them with a new level of control to ultimately drive business growth, efficiency and customer retention.

Shopify merchants such as True Classic have deployed parcelLab to streamline their post-purchase experience, automatically triggering customer updates and thereby reducing shipment-related ticketing in its help desk to significantly improve customer satisfaction metrics. By leveraging parcelLab, True Classic was able to increase revenue per email (RPE) by 29% between the fourth quarter of 2023 and the first quarter of 2024 and streamline its post-purchase experience, reduce customer inquiries, and drive revenue growth.


About parcelLab

parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational cost, and optimize customer experience in an unprecedented way. Our award-winning post-purchase platform empowers brands to transform mundane operational touchpoints into the most differentiated and personalized experience, creating unique moments of pure joy for their customers. Trusted by over 800+ brands including IKEA, Chico’s, H&M, and Yeti, we actively manage the post-purchase experience across 175 countries and track shipping data from more than 350 carriers worldwide. Find out more at

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Articulate Communications for parcelLab