Event

NRF ’26: Retail’s Big Show

NRF: Retail’s Big Show is the premier event uniting industry leaders, innovators, and top brands to explore trends, technologies, and the future of retail in New York City each January.
published on January 11 - 13, 2026

Book a meeting with us in advance

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Create customers for life with our AI-powered post-purchase platform.

Event summary

We were excited to attend NRF 2026: Retail’s Big Show, the world’s largest retail conference and expo, held in New York City from January 11-13, 2026.

Hosted by the National Retail Federation (NRF), this premier event brings together industry leaders, innovators, and retail professionals to explore the future of retail alongside top brands and cutting-edge technology providers.

If you want to meet with us at the event, make sure to book a meeting with us in advance or visit booth #3939

Speaking session

Redefining customer loyalty through smarter post-purchase journeys

Join parcelLab and True Classic on January 11th at 1:00 pm for a session discussing how we partnered together to unlock hidden revenue and loyalty in the post-purchase experience. Get actionable insights on creating customer moments that drive growth long after checkout.

Speakers:

Julian Krenge, Co-Founder & Chief Product Officer at parcelLab

Jordan Gesky, Associate Director of Customer Experience at True Classic

Watch last year’s session