Set up a branded tracking portal
Turn every tracking moment into a reconversion opportunity
Keep customers in your ecosystem with a personalized, embedded tracking experience that drives engagement and repeat purchases.
What we deliver
Take control of your tracking experience to boost customer engagement and revenue
Boost high-intent website traffic
Bose created a personalized, branded post-purchase experience with parcelLab’s customized embedded tracking portal, sending all post-purchase traffic back to their own website, increasing customer engagement and touchpoints per order.
Increase customer satisfaction & NPS
FARFETCH faced challenges managing a complex supply chain with split orders. With parcelLab, they can now consolidate tracking links and provide customers with a clear overview of multi-item shipments, increasing customer satisfaction and positive feedback.
Reduce inquiries & support costs
PartyLite, a global home décor and fragrance brand, previously relied on non-branded carrier notifications. By implementing a fully branded tracking portal with parcelLab, they consolidated all post-purchase updates within their own ecosystem, reducing WISMO inquiries by 40-50%, and driving incremental revenue in the upper six figures annually.
Turn tracking into a revenue driver
True Classic overcame issues with third-party tracking pages by embedding a dedicated, branded tracking portal directly on their website. This shifted customer traffic back to their site, streamlined updates through their development team, and boosted revenue.
Turn order tracking into a revenue driver with an embedded branded experience
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Of customers return
Increase customer touchpoints and cross-sell opportunities by enabling shipment tracking on your brand’s website.
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Fewer WISMO inquiries
Cut down on customer service inquiries and support costs with proactive, real-time order tracking and delivery updates.
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%
Increase in repeat orders
Accelerate repeat purchases by embedding personalized product recommendations on order status pages.
Ready to get started?
Turn your delivery experience into a competitive advantage
With parcelLab’s branded tracking pages, you can
Provide real-time order tracking on your own website
Deliver a seamless, fully branded tracking experience with real-time order updates directly on your website.
KEY FEATURES:
- The portal auto-syncs with carrier data to provide accurate ETAs and delivery statuses, keeping customers informed without ever leaving your ecosystem
- Easily embedded on your site via a lightweight JavaScript snippet, it requires minimal development effort and integrates seamlessly with your existing tech stack
- Fully customizable to match your brand, it allows you to apply your fonts, colors, and logos for a cohesive customer experience
Deliver personalized content & promotions that convert
Turn tracking into a revenue-driving touchpoint with AI-powered product recommendations, upsell opportunities, and promotional banners tailored to different customer segments.
KEY FEATURES:
- Deliver targeted content based on purchase history, engagement behavior, and shopping preferences to boost engagement and repeat purchases
- Show VIP promotions and early access to loyal customers while introducing new shoppers to relevant products that enhance their first purchase
- Personalized cross-sell offers for high-value shoppers and re-engagement incentives for dormant or occasional buyers
- Leverage real-time AI-driven insights to surface the right products and promotions at the right time, maximizing every post-purchase interaction without disrupting the experience
Show clear order summaries for split order and multi-carrier shipments
Simplify split shipments with clear, consolidated tracking and give customers a single view of all deliveries, real-time updates, and fewer support inquiries.
KEY FEATURES:
- Eliminate customer confusion with clear, consolidated order tracking for split shipments. Provide detailed shipment breakdowns showing which items arrive separately, their estimated delivery dates, and real-time carrier updates—all in one place
- Offer a fully integrated tracking experience, giving customers a single source of truth, even for orders fulfilled from multiple locations or carriers
- Proactively manage complex fulfillment chains to create a seamless, branded customer journey and reduce support inquiries
Automate updates that drive engagement and loyalty
Drive post-purchase engagement with automated, branded notifications that reduce WISMO, increase website traffic, and keep customers connected to your brand.
KEY FEATURES:
- Turn post-purchase communication into a high-value engagement channel by driving customers back to your website for real-time order tracking
- Automate notifications across email, SMS, and WhatsApp to proactively update customers on their order status, keeping them connected to your brand instead of third-party sites
- Reduce WISMO inquiries by up to 50% while increasing website traffic and repeat purchases by owning the entire tracking experience
- Seamlessly integrate notifications and email workflows to deliver timely, relevant updates that maintain engagement, reinforce trust, and keep traffic, insights, and sales within your domain
Access powerful analytics & insights
Make smarter decisions with data. Gain insights into customer engagement, sentiment, and delivery performance to optimize tracking pages, reduce WISMO, and improve logistics.
KEY FEATURES:
- Track customer engagement, click-through rates on tracking pages, and revenue impact from embedded promotions
- Measure customer sentiment with feedback scores collected on tracking pages
- Reduce WISMO inquiries by analyzing trends in customer service calls related to delivery tracking
- Optimize delivery workflows with reports on carrier performance, delivery timelines, and customer interactions
Seamlessly integrate with your existing systems
Connect your branded tracking portal via APIs, webhooks, or a lightweight JavaScript snippet.
This frictionless and low-development implementation process allows brands to provide real-time tracking on their website quicker, enhancing visibility and automation, and accelerating time to value.
Ready to get started? Transform your post-purchase experience today
Built for Experience Designers dedicated to post-purchase excellence
With parcelLab’s delivery experience platform, brands can take full control of tracking, updates, and customer communication—offering a branded portal, real-time notifications, and complete shipment visibility to reduce WISMO, build trust, and turn deliveries into a seamless brand experience
Why users love parcelLab
Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it—here’s what our customers say.
Sabastian H., LocalHeroBox
Validated reviewer via G2
“I value parcelLab for its functionality, enabling us to stay closely connected with our customers. Unlike our past dealings with Narvar, which was heavily branded, parcelLab works quietly in the background, highlighting our brand. I’m also impressed by their prediction feature, which has boosted orders on our product description page and at checkout.”
Janik L., Labience
Switched from Aftership to parcelLab
“Having personally experienced AfterShip’s service and endured Narvar’s aggressive sales approach, I find parcelLab a breath of fresh air in the PPX realm. Its brand-centric, fully customizable communications are an evolution, focusing on boosting brand identity and smoothing the customer journey. The promise of a 30-day onboarding period is compelling compared to my prior experiences.”
Beauty
Switched from Aftership to parcelLab
“I was seeking a solution that offered more flexibility in customer communication. parcelLab provides a comprehensive and customizable post-purchase customer engagement platform, a noticeable improvement over the limitations of my old system. It’s allowed me to maintain consistent, branded communication with my customers, leading to improved customer satisfaction and retention.”
Juan P., AGORA Shipping
Validated reviewer via G2
“The notifications and tracking pages with branded content have improved our brand image and customer engagement. This has helped to reduce the time spent on solving problems from customers thereby increasing our ability to serve the customers in a proactive manner hence increasing the level of satisfaction from the customers hence improving the retention level of the customers.”
+ sales
more sales through targeted product recommendations on embedded tracking pages
“The partnership with parcelLab will help us to provide seamless post-purchase interactions that keep customers happy and engaged. Having timely and relevant communication with our customers at this important stage of the purchase journey not only reduces the pressure on our teams internally – meaning that when an issue does arise they can provide faster responses – but it means we are well positioned to drive greater loyalty and repeat purchases.”
Nick Ormerod
Director of Ecommerce, New Look
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Your questions, answered
parcelLab’s branded tracking portal is a fully customized order tracking page hosted on your website, allowing customers to check their order status without being redirected to third-party carrier sites. Unlike standard tracking pages from logistics providers, a branded portal keeps traffic within your ecosystem, driving customer engagement, repeat purchases, and more revenue.
By embedding AI-powered product recommendations, targeted promotions, and personalized banners, branded tracking pages become a revenue channel. Brands like True Classic saw a 29 % increase in revenue per email by keeping customers on their website instead of third-party tracking pages.
Yes! With parcelLab, you have full control over the design, layout, and messaging of your tracking page. Easily apply your brand’s fonts, colors, and imagery, integrate localized messaging for global markets, and embed additional content such as product recommendations, satisfaction surveys, FAQs, and support links.
parcelLab’s branded tracking page provides real-time order updates and proactive messaging, reducing the need for customers to contact support. Brands like Wyze, MediaMarktSaturn and Party Lite have successfully cut down WISMO-related inquiries by up to 50% with embedded tracking pages that combine shipping data and automated customer notifications.
Unlike other tracking solutions that rely on templated pages and third-party carrier links, parcelLab offers deeper customization, full ecosystem control, and superior engagement features.
With a fully customizable tracking portal, proactive multi-channel notifications, AI-powered product recommendations, and unified multi-carrier tracking, parcelLab keeps customers engaged within your ecosystem, reduces WISMO inquiries, and increases repeat purchases.
Plus, with deep analytics and seamless integration, brands can continuously optimize their post-purchase journey for higher customer satisfaction and revenue growth.
Design experiences that create customers for life
