In this report, which is part of our annual OXM Study 2022 series, we have taken a look at how the major German fashion companies are using operations experience management, what is being handled excellently from a customer perspective, and where there is still room for improvement.
Research
OXM 2022: Current trends in the German online fashion industry
How do the biggest German online fashion shops perform in terms of shipping, delivery and returns?
Key findings
At 58% of brands you can order with guest accounts like Apple or Google
In any case, customers have to pay for shipping at 42% of the brands
