USA More research

Gen Z and Millennial Shopping Insights Study

Go behind the scenes with today’s Gen Z and Millennial Shoppers to uncover what drives their purchasing decisions - and their loyalty. Uncover the ‘why’ that motivates these generations and learn how to win them!

Gen Z and Millennial Shopping Insights Study

Gen Z and Millennials are a key target group for brands. These generations have distinct preferences and values that fuel their shopping habits. To earn and keep their loyalty, brands must know and remove pain points in their shopping journey.

Go behind the scenes with our exclusive consumer study to learn actionable insights and opportunities to win their loyalty.

Key Findings:

  • Over a third of Gen Z and Millennials don’t want to order from brands that ask shoppers to pay for returns

  • Paypal is the number 1 payment option preferred for 51% of Millennial and 40% Gen Z

  • 21% of Gen Z and 16% of Millennials value sustainability and are more willing to try new products if companies demonstrate sustainability efforts

Stuart Hill

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Stuart Hill FARFETCH’s SVP of Logistics
Stuart Hill
Image Description

Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

Direct to Consumer / German

D2C returns study 2023

What return experiences classic brands and young D2C brands offer their customers. Read 


Digital Go-To-Market Review: Luxury Fashion Brands

In this report, Forrester has reviewed the digital experience of 15 luxury brands Read 

Direct to Consumer / German

D2C Post-Purchase Experience​ Study 2023​

An analysis of 50 well-known D2C and corporate brands in Germany Read 

eBook / Global

Understanding post-purchase behavior

This guide will explore the ins and outs of the post-purchase experience, including what it is, why it matters, and how to optimize it. Read