Fashion Unboxed — 2026 U.S. fashion delivery and returns benchmark
Summer / 2026
How the largest online retailers in the U.S. handle the post-purchase journey
An analysis by parcelLab examining the customer experience during the checkout, delivery, and returns process.
Early access is limited. The full 2026 benchmark goes public in October — early-access members get it first.
Get Early Access →Benchmark at a glance
250
U.S. fashion retailers analyzed
1,000+
Real customer journeys analyzed to date across our benchmarks
8+
Years of benchmark research
Oct '26
Full report launch
Retailers included
Featuring brands across luxury, premium, athleisure and mass-market retail.
Methodology
Real customer journeys. Not surveys.
Every retailer is evaluated through the same real-world customer journey.
What's inside
What you'll learn
01
Checkout
How leading retailers communicate shipping options, delivery promises and return policies before purchase.
02
Delivery
How brands keep customers informed from order confirmation to doorstep delivery.
03
Returns
How retailers reduce friction, increase convenience and create loyalty through returns.
Be first to access the 2026 benchmark
The full report goes public in October 2026. Join the early-access list and see it before anyone else.
Full report launches October 2026. Early access before public release.